Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan

Abstract

The purpose of this research is to analyze the influence of consumer ethnocentrism and its antecedents - patriotism and cosmopolitanism on consumer domestic and foreign buying behavior in the emerging economy of Kazakhstan. This country poses an interesting question as to how the effects of attitudes and purchase behavior differ in the once controlled regime after receiving independence from a dominant regime. These different attitudes likely affect international integration of Kazakhstan into the global economy. As expected, consumer ethnocentrism leads to high consumption of domestically produced goods and to the lower level of consumption of imported products. Patriotism has a significant positive effect and cosmopolitanism has a significant negative effect on ethnocentric attitudes of consumers in the country studied. The findings of the present study suggest that Kazakhstan seems to have a strong negative link of cosmopolitanism on ethnocentric attitudes and overall, this country seems to have the promise of becoming integrated into the global economy. Managerial implications of the findings are considered and directions for the future research are identified.

The Effect of Animosity and Ethnocentrism and Cosmopolitanism to Willingness to Buy Through Product Judgment on Korean Drama Viewer in Samarinda

“…These results were obtained based on the results of research conducted by [2] with the title "Cosmopolitanism, consumer ethnocentrism, and materialism: eight country study of antecedents and outcomes" and research conducted by [15]. Between Cosmopolitanism and Willingness To Buy is supported by previous research by [2] entitled "Cosmopolitanism, consumer ethnocentrism, and materialism: eight country studies of antecedents and outcomes", [2] and research conducted [15] and [16] and also [17] concluded that Cosmopolitanism had no significant effect on Willingness To Buy.…”

The Effect Ethnocentrism, Product Knowledge, Social Influence on Purchase Intention Through Attitude in Samarinda, Indonesia

“…[7]revealed that socio-cultural and demographic factors influence the level of consumer ethnocentrism, consumers with high ethnocentricity will prefer domestic products. [19]stated that consumers who have an ethnocentrism attitude play an important role in consuming domestically-made products and contribute low to the consumption of imported products. In addition, it also supports research conducted by [14], proving that ethnocentrism has a significant effect on purchase intention.…”

“…Ethnocentrism (X1) in this study is the response of Wardah cosmetics users about their partisanship as citizens of Indonesia for Wardah cosmetics products that are created in the country, for those who abstain from buying foreignmade products. To measure the Ethnocentrism variable in this study using only 3 of the 6 indicators of CETSCALE owned by [19] and modified by [9], due to the First, Purchase and Rich.…”

“…This variable is measured by 4 indicators revealed by [17] which consists of Product Attributes, Physical Benefits, Psychological Benefits and Values Social Influence (X3) in this study is the influence of other people or the social environment on consumer behavior to decide whether to buy Wardah cosmetic products or not. This variable is measured by 4 indicators taken from several indicators according to [12] and [19] which consist of Family, Friend and Group Reference Attitude (Y1) in this case is the attitude shown by consumers who intend to buy Wardah cosmetic products. The positive attitude of consumers towards Wardah cosmetics has an influence or a future influence on consumers' desire to buy Wardah cosmetic products.…”

Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car

“…Similarly, nationalism represents identification of societies in a nation and focuses on supporting local products for the purpose of strengthening and sustaining national identity, without any belief in the superiority of one ethnicity over the others (Esa & Mohammad Shah 2013). Rybina, Reardon and Humphrey (2010) stated that well known attribute in identifying patriotism within individuals is those who support national manufacturers and products as part of the supports for their country.…”