Pengaruh Inovasi Terhadap Ukm Naik Kelas  Melalui Daya Saing Produk

Elfahmi, Suryono Hadi; Jatmika, Dodik

doi:10.29062/mahardika.v17i3.106

Cited by 6 publications

(8 citation statements)

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“…This means that the more companies innovate in terms of the products they produce, it will also increase the marketing performance of SMIs. The results of previous studies which are in line with this study were stated by [( 5); (6); (7)] which states that product innovation has a positive and significant effect on marketing performance.…”

Section: Fig 3 Path Anyalysissupporting

confidence: 90%

“…This means that there are variations of competitive advantage strategies, especially from the role of product innovation, then it can immediately improve marketing performance. The results of previous studies that are in line with this study were stated by [( 5); (6); (7)] which states that competitive advantage has a positive and significant effect on marketing performance.…”

Section: Fig 3 Path Anyalysissupporting

confidence: 90%

“…This means that the increasing product innovation carried out by SMI business actors will automatically create a competitive advantage. The results of previous studies which are in line with this study emphasize that product innovation has a positive effect on competitive advantage which can be accepted and statistically proven in research [( 5); (6); (7)]. That product innovation has a positive effect and has a significant relationship to competitive advantage.…”

Section: Fig 3 Path Anyalysissupporting

confidence: 88%

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The Influence of Product Innovation, Digital Marketing and Competitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali

Pramuki¹,

Kusumawati²

2021

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

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This study aims to investigate the role of digital marketing in strengthening the relationship of product innovation to marketing performance through competitive advantage. The data were obtained using a survey approach to 196 Small Medium Industries (SMI) management respondents throughout Bali. The research hypothesis was tested using structural equation modelling with the help of Smart.PLS 3.0 software. The main finding is that all hypotheses can be tested for truth, that there is a direct influence relationship between product innovation, competitive advantage and digital marketing relationship with SMI marketing performance, then digital marketing is able to strengthen the relationship of product innovation in improving SMI marketing performance in Bali. In order for the relationship to product innovation to be real and stronger in marketing performance, the role of competitive advantage and digital marketing is important.

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Section: Fig 3 Path Anyalysissupporting

confidence: 90%

Section: Fig 3 Path Anyalysissupporting

confidence: 90%

Section: Fig 3 Path Anyalysissupporting

confidence: 88%

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The Influence of Product Innovation, Digital Marketing and Competitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali

Pramuki¹,

Kusumawati²

2021

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

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“…Produktivitas yang tinggi akan meningkatkan daya saing UKM yang dapat berdampak pada kinerja UKM itu sendiri. (Elfahmi & Jatmika, 2017).…”

Section: Pendahuluan Latar Belakangunclassified

Pengaruh Pengetahuan Kewirausahaan, Orientasi Kewirausahaan, dan Inovasi terhadap Keberhasilan UKM Alumni dan Mahasiswa Universitas Tarumanagara

Merline

Widjaja

2022

JMK

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Penelitian ini mempunyai tujuan untuk mengetahui pengaruh pengetahuan kewirausahaan, orientasi kewirausahaan, dan inovasi terhadap keberhasilan usaha. Sampel yang dipakai dalam penelitian ini adalah alumni dan mahasiswa Universitas Tarumanagara yang memiliki UKM. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik pemilihan sampel dengan purposive sampling. Sebanyak 100 responden terkumpul melalui kusioner yang dibagikan. Penelitian ini menggunakan metode structural equation modelling (SEM) untuk menganalisis data dan aplikasi SmartPLS versi 3.3.3 untuk mengolah data. Hasil yang didapatkan dalam penelitian ini adalah pengetahuan kewirausahaan, orientasi kewirausahaan, dan inovasi memiliki pengaruh positif yang signifikan terhadap keberhasilan usaha. The purpose of this study is to determine the effect of entrepreneurial knowledge, entrepreneurial orientation, and innovation on business success. The sample used in this study were alumni and students of Tarumanagara University who have SMEs. The sampling technique used in this study is non-probability sampling and purposive sampling. A total of 100 respondents were collected through the questionnaire that was distributed. This study uses the structural equation modeling (SEM) method to analyze the data and the SmartPLS version 3.3.3 application to process the data. The results obtained in this study are entrepreneurial knowledge, entrepreneurial orientation, and innovation have a significant positive effect on business success.

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“…According to Elfahmi and Jatmika (2017) UKM going up to class are the company's ability to improve its business, upscale UKM are formed by three indicators including turnover, number of employees and assets.…”

Section: Ukm Go Up To Classmentioning

confidence: 99%

Use of Technology Appropriate to Batik's Small Medium Enterprises Up Class Through E-Catalog

Jatmika

Andarwati

2018

IJEBAR

Self Cite

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The purpose of this study was to find out the effect of using appropriate technology on batik UKM going up the class through e-catalog. The population of this study is the owner and batik maker and business manager of batik in Trenggalek Regency with a total of 107 people, and from all population numbers sampled. The results of the study indicate that the use of appropriate technology influences the E-catalog. The use of appropriate technology has a direct negative effect on UKM in high-grade batik. The e-catalog has an effect on UKM in batik up the class. The use of appropriate technology has an effect on UKM in hand-painted batik going up the class through e-catalog. Recommendations for researchers who will research appropriate technology and e-catalogs for batik are advised to look for implications for the impact on user satisfaction of accounting information systems. Keywords: appropriate technology, UKM go up to class, e-catalog

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Pengaruh Inovasi Terhadap Ukm Naik Kelas Melalui Daya Saing Produk

Cited by 6 publications

References 0 publications

The Influence of Product Innovation, Digital Marketing and Competitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali

The Influence of Product Innovation, Digital Marketing and Competitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali

Pengaruh Pengetahuan Kewirausahaan, Orientasi Kewirausahaan, dan Inovasi terhadap Keberhasilan UKM Alumni dan Mahasiswa Universitas Tarumanagara

Use of Technology Appropriate to Batik's Small Medium Enterprises Up Class Through E-Catalog

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