2020
DOI: 10.51742/akuntansi.v1i2.162
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Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Loyalitas Pelanggan Hotel Bintang Dua Di Kota Batam

Abstract: Perkembangan Industri perhotelan di kota Batam berkembang dengan begitu cepat dengan dicanagkanya Batam menjadi salah satu program destiniasi wisata oleh pemerintah pusat sehingga menimbulkan efek terhadap persahaan swasta untuk berlomba lomba membangun hotel sehingga persaingan terhadap kualitas pelayanan secara otomatis semakin meningkat. Dalam penelitian ini metode  yang digunakan dalam penelitian ini adalah dengan cara membagikan kuesioner kepada pelanggan pelanggan hotel bintang dua di Kota Batam . Jumlah… Show more

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Cited by 9 publications
(9 citation statements)
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“…The next result of this research is that location has a significant effect on customer satisfaction and loyalty. The results of this study are supported by (Wasiman et al, 2020) which states that location has an influence on customer loyalty with a significant value of 0.000 <0.05.…”
Section: Discussionsupporting
confidence: 74%
“…The next result of this research is that location has a significant effect on customer satisfaction and loyalty. The results of this study are supported by (Wasiman et al, 2020) which states that location has an influence on customer loyalty with a significant value of 0.000 <0.05.…”
Section: Discussionsupporting
confidence: 74%
“…Item example: The parking lot at the Kanggoriko coffee shop is spacious. Location using a measuring tool from [25] with 5 items. Item example: I feel that the location of the Kanggo Riko Coffee Shop in Sidoarjo is strategic to visit.…”
Section: Methodsmentioning
confidence: 99%
“…Loyalty comes from the word loyal which means loyal, loyalty in the company can be interpreted as the loyalty of an employee to the company (Kim & Thapa, 2017). According to (Wasiman et al, 2020) loyalty is being loyal to something with a sense of love, so that with a high sense of loyalty a person feels no need to get a company where he puts his loyalty. According to Robbins in (Pinassang & Rahardjo, 2017) states that loyalty is an employee's work attitude that needs to be formed and created in the company.…”
Section: Loyaltymentioning
confidence: 99%