2023
DOI: 10.14710/jab.v12i1.46288
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Pengaruh Kualitas Pelayanan melalui Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Perkebunan Nusantara V Pekanbaru

Abstract: This study aims to determine the effect of service quality through a corporate image on customer loyalty at PT Perkebunan Nusantara V Pekanbaru. This study uses a quantitative method in the type of explanatory research and uses primary data. Data collection was carried out using a questionnaire consisting of 26 questions and a sample consisting of 50 respondents using the census method. Research data was collected using a questionnaire that was measured using a Likert scale and processed using SEM PLS 3.2.9 to… Show more

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Cited by 5 publications
(6 citation statements)
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“…This finding can be stated that the higher the satisfaction of visitors who travel to the Sibetan Tourism Village, the more positive the Sibetan Tourism Village destination's image. The findings of this research are in the same direction with several previous studies conducted by Normasari et al, (2013) ;Susanto, (2017); Khumeini et al, (2020).…”
Section: The Effect Of Visitor Satisfaction On Destination Image Of T...supporting
confidence: 92%
“…This finding can be stated that the higher the satisfaction of visitors who travel to the Sibetan Tourism Village, the more positive the Sibetan Tourism Village destination's image. The findings of this research are in the same direction with several previous studies conducted by Normasari et al, (2013) ;Susanto, (2017); Khumeini et al, (2020).…”
Section: The Effect Of Visitor Satisfaction On Destination Image Of T...supporting
confidence: 92%
“…Hasil pengujian ini sejalan dengan penelitian yang dilakukan oleh Karinda dan Susilowati (2022), Fadli et al (2023) Perkebunan Nusantara V di Pekanbaru menggunakan 50 sampel serta penelitian dari Ogba dan Tan menguji perusahaan teknologi di China. Citra perusahaan yang positif menciptakan fondasi kuat untuk membangun hubungan yang langgeng dengan pelanggan.…”
Section: Pengujian Hipotesis H6 (Customer Satisfaction Berpengaruh Po...unclassified
“…Semakin baik persepsi konsumen terhadap daya tanggap perusahaan maka semakin tinggi tingkat kepuasan konsumen. Hasil penelitian menunjukkan nilai selisih -0,71 yang artinya dimensi responsiveness berpengaruh terhadap tingkat kepuasan konsumen (Normasari, Kumadji, & Kusumawati, 2013).…”
Section: Hasil Dan Pembahasanunclassified