Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan KFC di Kota Banda Aceh

Sarboini, None; Syamsuddin, Nurfiani; MARIATI,; JAMIL, M. Shiddiq Aulia

doi:10.35870/jemsi.v8i1.642

Cited by 2 publications

(2 citation statements)

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“…Service quality is identified as an important factor that determines customer loyalty both to the company and to the products or services offered by the company (Insani and Madiawati, 2020). Service quality that is well-perceived by customers can potentially increase customer loyalty to the company and the products or services it offers.…”

Section: Service Quality and Customer Loyaltymentioning

confidence: 99%

The Driving Factors of Customer Loyalty: Study on B2b Customers

Kuniasih,

Setiyaningrum

2023

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This study aims to examine the factors that determine customer loyalty to business customers. In particular, this study examines the effect of service quality and product quality on customer loyalty directly and indirectly through customer satisfaction mediation. Primary data collection was carried out by surveying through the distribution of questionnaires to 50 companies at oil and gas industry in Indonesia. Sampling was done by purposive sampling technique. The results of hypothesis testing with SEM-PLS indicated that service quality and product quality have a direct effect on customer loyalty. The results of the indirect effect test prove that customer satisfaction partially mediates the effect of service quality and product quality on customer loyalty.

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Section: Service Quality and Customer Loyaltymentioning

confidence: 99%

The Driving Factors of Customer Loyalty: Study on B2b Customers

Kuniasih,

Setiyaningrum

2023

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“…The company's price is one of the many elements of the award mix that generates revenue (Sudrartono & Saepudin, 2020). In essence as stated by (Insani & Madiawati, 2020), withholding profits, the value that needs to be paid or traded to customers in buying something or commodity provided. Payment can be money, goods, services, and assistance from parties.…”

Section: Price Perceptionmentioning

confidence: 99%

Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City

Rizkiana,

Suryawardana,

GraciaFernandy

2023

EBSJ

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The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.

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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan KFC di Kota Banda Aceh

Cited by 2 publications

References 0 publications

The Driving Factors of Customer Loyalty: Study on B2b Customers

The Driving Factors of Customer Loyalty: Study on B2b Customers

Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City

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