Pengaruh Lingkungan Eksternal Dan Lingkungan Internal Terhadap Keunggulan Bersaing Pada Industri Kecil Dan Menengah Di Bandung, Jawa Barat

Setyowati, Novita Wahyu

doi:10.15408/ess.v5i1.2330

Cited by 11 publications

(13 citation statements)

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“…Nowadays the competitive situation is getting tougher, consumers are increasingly critical in deciding to buy any product or service. Competitive advantage will also be able to help enhance performance of SMEs Setyowati (2015). Based on theoretical and empirical literature review, this research is conducted with the objective to analyze the influence of business sphere on competitive advantage and its impact on business performance on SMEs'.…”

Section: Introductionmentioning

confidence: 99%

The effect of business sphere on competitive advantage and business performance of SMEs

Gs¹,

Kurniasih²,

Reni³

et al. 2019

10.5267/j.msl

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Nowadays, Small and medium enterprises (SMEs) play essential role for the development of the economy. Thus, any improvement on the performance of such organizations may contribute significantly on overall economy. The purpose of this paper is to analyze the effect of business sphere on competitive advantage and business performance. In addition we study the effects of the competitive advantage on business performance of SMEs through a quantitative approach and by considering 50 businessman SMEs built by Surabaya Trade Service Department. Data collection in this study was prepared by distributing questionnaires. Data analysis technique used in this research is SEM analysis with PLS. The results indicate that: (1) business sphere influences on business performance of SMEs under the Surabaya Trade Service Department; (2) business sphere has substantial influence on competitive advantage of SMEs in the Surabaya Trade Service Department; (3) competitive advantage sphere has substantial influence to business performance of SMEs built by Surabaya Trade Service Department.

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Section: Introductionmentioning

confidence: 99%

The effect of business sphere on competitive advantage and business performance of SMEs

Gs¹,

Kurniasih²,

Reni³

et al. 2019

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Thus, the 3 rd hypothesis in this study was accepted. Setyowati (2015) in her research showed that the external environment and internal environment influence competitive advantage. Handriyani (2011) also stated in her research that there is a positive influence between external factors, on the competitive advantage of SMEs in Semarang Regency.…”

Section: Resultsmentioning

confidence: 99%

The Role of the Business Environment, Supply Chain Management and Quality Management in Improving the Competitive Advantage of Small Business Retail

Winata

Satria

Adnyana

2019

IJSSB

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The purpose of this study is to find out how to increase competitive advantage through the Business Environment, Supply Chain Management, and Quality Management in small and medium businesses in Buleleng Regency by using a quantitative approach. This research is explanatory in the form of causality between variables. In this study examines the causal relationship between the business environment, quality management, supply chain management, and the competitive advantage of Small Business Retail in Buleleng regency. Data collection used in this study used a questionnaire method. The sampling technique is done by using purposive sampling technique. The results showed the business environment, Supply Chain Management, and quality management had a positive effect on competitive advantage.

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“…Dimana aspek lingkungan eksternal perusahaan meliputi yaitu Demografi,Ekonomi, Politik dan Hukum, Teknologi, Sosial, Budaya, pemasok, customer, kompetitor, pengecer, lembaga Pemerintahan, Ketersediaan karyawan. (Setyowati, 2016)), (Katili, Tolinggi, & Murtisari, 2016),(Oktri Permata Lani, 2018)…”

Section: Lingkungan Pemasaran Eksternalunclassified

“…Lingkungan internal menurut (Setyowati, 2016), (Qomaro, Hammam, & Nasik,2019), (Narto & HM,2020),dan (Ananda & Susilowati, 2019), didefinisikan sebagai lingkungan organisasi yang tersusun dari sejumlah organisasi bergerak secara normal bertanggung jawab langsung serta secara khusus kepada perusahaan (Affanddy, 2017) , (Tamamudin, 2012).…”

Section: Lingkungan Pemasaran Internalunclassified

Pemetaan Pemasaran UMKM Kuliner Singkong di Kecamatan Cibadak, Banten Dengan Metode AHP

Handayani

Pusporini

2021

jesya

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Penelitian ini bertujuan untuk mengetahui faktor eksternal dan internal dari Usaha Mikro Kecil dan Menengah (UMKM) serta penentuan indikator unggulan usaha mikro kecil dan menengah kuliner singkong di Kecamatan Cibadak, Banten. Metode pengumpulan data melalui kuesioner. Sampel penelitian sebanyak 5 responden yang unit usahannya kuliner singkong. Metode analisis menggunakan metode deskriptif kualitatif dengan analisis SWOT dan Analytical Hierarchy Process (AHP) serta menggunakan diagram grand strategy. Hasil dari penelitian menunjukkan adanya alternatif strategi diversifikasi konsentris, sedangkan indikator unggulan UMKM dari perhitungan Analytical Hierarchy Process, yaitu adanya peluang dengan cara pertama memperbanyak variasi produk bertujuan agar pelanggan lebih tertarik dan banyak pilihan, supaya pelanggan mereka tidak beralih kepada pesaing, adapun cara kedua dengan menaikkan harga produk jika pelanggan membeli secara eceran , cara ketiga menampung singkong dengan kapasitas yang cukup banyak dari petani saat panen raya singkong tiba beserta kelengkapannya, namun tetap konsisten menerapkan harga jual dan kualitas produk yang selama ini dimiliki toko dan mempromosikan variasi baru yang dimiliki kepada pelanggan dengan pemanfaatan media sosial yang dimiliki toko tersebut. Hasil penelitian ini dikemudian hari memberikan kontribusi pada peningkatan pendapatan serta penciptaan lapangan kerja yang paling penting untuk kelompok masyarakat di Kecamatan Cibadak yang berpenghasilan rendah.

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Pengaruh Lingkungan Eksternal Dan Lingkungan Internal Terhadap Keunggulan Bersaing Pada Industri Kecil Dan Menengah Di Bandung, Jawa Barat

Cited by 11 publications

References 0 publications

The effect of business sphere on competitive advantage and business performance of SMEs

The effect of business sphere on competitive advantage and business performance of SMEs

The Role of the Business Environment, Supply Chain Management and Quality Management in Improving the Competitive Advantage of Small Business Retail

Pemetaan Pemasaran UMKM Kuliner Singkong di Kecamatan Cibadak, Banten Dengan Metode AHP

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