PENGARUH SPONSORSHIP DALAM MENINGKATKAN BRAND AWARENESS (Studi pada Sponsorship Garuda Indonesia Terhadap Liverpool FC sebagai Global Official Airline Partner)

Salma, Aqida Nuril

doi:10.18326/inject.v2i1.1-26

Cited by 6 publications

(6 citation statements)

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“…For example, Garuda Indonesia is an airline that highlights the beauty of Indonesian culture. This is evident from the airline's logo, which features the Garuda bird, a national symbol of Indonesia (Salma, 2018). Additionally, the airline offers luxurious services and amenities to maintain its image of luxury.…”

Section: Literature Review 21 Brand Characteristicmentioning

confidence: 99%

Costumer Experience Analyzing the Comparison of Brand and Company Characteristics of Airlines Services

Setiawan¹

2023

IJSSHR

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Analyzing the comparison of brand and company characteristics of airlines services is important in the aviation industry. The purpose of this analysis is to determine if there is a significant difference in the quality of service among different airlines. The ANOVA (Analysis of Variance) method can be used to compare more than two groups of data and determine if the differences between the groups are significant or not. In this analysis, the measured variables can be the quality of service provided by airlines such as comfort, safety, speed, accuracy, and others. Data can be obtained from various sources such as surveys, personal experiences, and reviews from various media. Analyzing the comparison of brand and company characteristics of airlines services using the ANOVA method can provide valuable insights for airlines in improving the quality of service provided to customers. The analysis results can be used to identify the strengths and weaknesses of each airline, which can be used to improve the quality of service and create a better experience for customers. The ANOVA method can provide useful information in comparing the quality of service among airlines. However, it is important to note that the analysis results are not always 100% accurate and need to be interpreted carefully. Analyzing the comparison of brand and company characteristics of airlines services using the ANOVA method can provide significant benefits for airlines in improving the quality of service and maintaining customer satisfaction. The conclusion of this analysis is that brand and company characteristics have a significant influence in providing services in airlines. Therefore, companies must pay attention to both brand and company characteristics in providing services to customers to improve the customer experience and increase customer satisfaction.

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Section: Literature Review 21 Brand Characteristicmentioning

confidence: 99%

Costumer Experience Analyzing the Comparison of Brand and Company Characteristics of Airlines Services

Setiawan¹

2023

IJSSHR

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“…So it is not efficient for companies to support their sustainable business. Branding activities influence customer thinking at all times (Salma, 2018).…”

Section: Effective Branding Strategymentioning

confidence: 99%

The art of Branding: Branding strategy for potential customer mastery

ABDUROHIM¹

2022

Preprint

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Many parties are often fooled, that Branding is synonymous with Brand, both of them have differences in elaboration, where Branding is an effort of activities carried out by companies how Brands owned by companies are able to provide their perceptions to companies so that customers decide to make purchases, while Brands are related to the name of the company to provide a differentiator between the brands owned by the company and other companies so that the company will always be the choice to buy the goods and services it produces.

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“…Sponsorship dalam IMC atau komunikasi pemasaran terpadu memiliki arti tersendiri yaitu memasarkan produk serta meningkatkan brand equity dari suatu merk. Adapun perencanaan yang baik dari sebuah sponsorship supaya dapat mencapai tujuan dari perusahaan yang sudah ditentukan (Salma, 2018).…”

Section: Imc (Integratedunclassified

Analisis Strategi Imc Public Relations Dalam Meningkatkan Penjualan Produk Asuransi Pada Masa Pandemi (Studi Kasus : Pt Asuransi Binagriya Upakara Semarang)

Clarista,

Wijaya

2022

precious

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Binagriya Upakara Semarang Insurance is an insurance company that provides general insurance services. Different from other insurance companies which faced a decline during this pandemic, Binagriya Upakara Semarang Insurance had a very significant increase in sales of insurance products during this pandemic. The purpose of this study is to determine the IMC (Integrated Marketing Communication) strategy carried out by PT Asuransi Binagriya Upakara Semarang during the pandemic in an effort to maintain the company's existence and to determine the success of using the IMC (Integrated Marketing Communication) strategy during the pandemic.This is a descriptive qualitative method with the interview, observation, and data documentation collection techniques. The results of this study indicate that Binagriya Upakara Semarang insurance has used all elements of IMC (Integrated Marketing Communication) well, including advertising, direct marketing, social media and website/internet marketing, sales promotion, public relations, personal selling, sponsorship, and Word of Mouth (WOM), but there are three elements that stand out the most and have a big impact on sales, namely by being a sponsor in a well-known hotel, conducting personal selling by visiting directly to prospective customers/insured and doing Word of Mouth (WOM) promotion which based on the good credibility of Binagriya Upakara Semarang Insurance.

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PENGARUH SPONSORSHIP DALAM MENINGKATKAN BRAND AWARENESS (Studi pada Sponsorship Garuda Indonesia Terhadap Liverpool FC sebagai Global Official Airline Partner)

Cited by 6 publications

References 0 publications

Costumer Experience Analyzing the Comparison of Brand and Company Characteristics of Airlines Services

Costumer Experience Analyzing the Comparison of Brand and Company Characteristics of Airlines Services

The art of Branding: Branding strategy for potential customer mastery

Analisis Strategi Imc Public Relations Dalam Meningkatkan Penjualan Produk Asuransi Pada Masa Pandemi (Studi Kasus : Pt Asuransi Binagriya Upakara Semarang)

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