In this era, people’s lives are intertwined with the Internet and digital media although society might have to bear potential negative effects of these platforms. Free flow of information and the rise of hate speech, fake news and disinformation on the Internet have no doubt increased social polarization. Furthermore, a new phenomenon has arisen, which combines hate speech with indignation or offence-taking, and that is hate spin. Hate spin uses hate speech and fake news as a weapon to gain access to political power. Hate spin is considered to be one of the biggest threats to any democratic country, including Indonesia. A relatively young democracy and its reputation for religious moderatism and diversity, Indonesia has not been immune to the hoax epidemic plaguing societies around the world recently. Scholars assume that improving digital literacy is the best solution against hate spin in Indonesia. However, the current concept of digital literacy has been limited as merely a matter of technical skill. This paper offers an analysis on how to define the contemporary digital literacy concept that has moved beyond basic Internet access, and on how the technology works and is used by political elites with evidence of computational propaganda delivered through political bots, fake accounts and false news during recent political events in Indonesia.
In recent years, the Internet has evolved into the most popular way for companies to communicate with stakeholders and key public while also changing the practice of corporate communications and public relations professionals. Especially in crisis communications activities that are considered to be more complex in the digital era. Handling of the crisis nowadays is considered ineffective if only using traditional ways, but also requires the use of the Internet within every element of the crisis. The Internet has dramatically changed the way to respond to a crisis. Thus, research on internet usage in crisis communication are getting a lot of scholar attention. But unfortunately, many studies still only focus on internet usage at one stage. This research paper presents an exploratory study conducted to understand how the internet could be used in all stages of the crisis either before the crisis, during the crisis, and after the crisis. Furthermore, crisis communication strategy in the digital age is not limited to the use of the Internet as a medium of communication, but also to note the principles and ways of communicating.Keywords: Crisis Communication, Internet, Corporate Communication, Public Relations ABSTRAKDalam beberapa tahun ini, Internet telah berkembang menjadi cara yang paling populer bagi perusahaan untuk berkomunikasi dengan stakeholder dan publik kuncinya sekaligus juga mengubah praktik komunikasi korporat dan public relations profesional. Terlebih dalam kegiatan komunikasi krisis yang dinilai menjadi lebih kompleks di era digital. Penanganan krisis dianggap tidak cukup efektif jika hanya menggunakan cara tradisional, namun juga mewajibkan penggunaan internet di dalam setiap elemen krisis. Internet telah secara dramatis mengubah cara untuk merespon sebuah krisis. Sehingga penelitian mengenai penggunaan internet dalam komunikasi krisis semakin banyak dilakukan oleh para peneliti. Namun sayangnya beberapa masih hanya berfokus pada penggunaan internet pada satu tahapan saja. Maka dari itu, melalui metode studi kasus, penelitian ini dilakukan untuk mengetahui bagaimana internet dapat berperan di dalam setiap tahapan krisis, baik itu sebelum krisis, saat krisis hingga sesudah krisis. Selanjutnya hasil penelitian juga menunjukkan bahwa strategi komunikasi krisis di era digital tidak terbatas hanya pada penggunaan internet sebagai media, namun juga perlu diperhatikan perubahan pada prinsip dan cara berkomunikasinya.Kata Kunci: Komunikasi Krisis, Internet, Komunikasi Korporat, Hubungan Masyarakat
Garuda Indonesia is the first and the only airline in Indonesia that implement sponsorship programs with international soccer club, Liverpool FC. This study uses sponsorship dimension consisting of target audience reach, compatibility with the company’s or brand positioning, and message capacity. This research applies quantitative approach and involves 83 respondents as samples collected by non-probability and snowball sampling techniques. The results suggest that sponsorship has a strong effects towards brand awareness. Futher, multiple regression analysis also indicates that the dimensions of sponsorship compatibility with the company’s or brand positioning have the biggest influence towards brand awareness than the other two dimensions.
In today’s digital age, one of the most significant shifts in the field of Islam in Indonesia is the increasing reliance of Muslims on social media when practicing and expressing their faith and religiosity. The expressions generally reflected in the consumer behavior and everyday lives of Indonesian Muslims, with their preference for Islamic banking, Islamic schools, Islamic fashion, Islamic medicines and most importantly, today Indonesian Muslims like to present these practices on their social media accounts. However, public expressions of piety have been apparent in the political life of Indonesian Muslims as Indonesia’s political landscape has undergone significant changes after the controversy surrounding Jakarta Gubernatorial Election. Although religion has often been ignored as an important political factor, but it can’t be denied that both are actually the biggest public parts of many people’s lives. Therefore, this paper argues that political contexts are critical aspects of modern formations of piety. Based on online observations combined with computational method, this paper tries to analyzes intriguing examples of how social media, the religious, and the everyday politics intersect, focusing on contemporary expressions of piety through political attitudes in an online sphere.
This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing
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