Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Komitmen Organisasi dan Kinerja Karyawan

Abstract

The analysis technique used in this research is the path analysis; hypothesis testing using t-test, F test and coefficient of determination. The results showed that corporate social responsibility (CSR) and thecommitment of the organization can affect the performance of employees so that social responsibility becomes very important in helping improve the welfare of employees so that impact employee commitment to the organization increases and gives a good reputationfor the company to provide benefits competitive and create the maximum employee performance. Keywords: corporate social responsibility (CSR), organizational commitment, employee performanceAbstrak: Belum banyak penelitian yang memfokuskan tanggung jawab sosial perusahaan terhadap komitmen karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh tanggung jawab sosial perusahaan terhadap kinerja karyawan dan peranan komitmen organisasi dalam memediasi pengaruh tanggung jawab sosial perusahaan terhadap kinerja karyawan. Penelitian ini berjenis penelitian eksploratori yang didasarkan pada data primer. Data primer dikumpulkan dari karyawan profesional yang bekerja pada organisasi yang berbeda. Populasi dalam penelitian ini adalah karyawan profesional dari organisasi atau institusi yang berbeda dimana organisasi atau institusi tersebut telah melaksanakan kegiatan CSR di kota Surakarta. Sampel dalam penelitian ini berjumlah 100 karyawan dengan menggunakan teknik pengambilan sampel secara acak sederhana. Teknik analisis yang digunakan dalam penelitian ini adalah analisis jalur; pengujian hipotesis menggunakan uji t, uji F dan koefisien determinasi.Hasil penelitian ini menunjukkan bahwa tanggung jawab sosial perusahaan (CSR) dan komitmen organisasi mampu berpengaruh terhadap kinerja karyawan sehinggatanggung jawab sosial menjadi sangat penting dalam membantu peningkatan kesejahteraan karyawan sehingga berdampak komitmen karyawan terhadap organisasi semakin meningkat dan memberikan reputasi yang baik untuk perusahaan sehingga memberikan keuntungan kompetitif dan mencipkan kinerja karyawan secara maksimal.Kata Kunci: tanggung jawab sosial perusahaan (CSR), komitmen organisasi, kinerja

The Influence of Social Responsibility in Employee Satisfaction Mediated by Corporate Image and Organizational Commitment

“…Because it has a significance value < level value of the test that is equal to 0.000 (0.000 < 0.05) so the third hypothesis is accepted. These results support previous research conducted by Hamdani & Awatara (2016), Prutina (2016), Huang (2016) and Nejati & Ghasemi (2013) who also state that CSR had a positive and significant effect on organizational commitment.…”

“…This research was motivated by the research of Barakat et al (2016b) in Brazil, with the object of employee research in 381 companies in Brazil entitled "The Influence of Corporate Social Responsibility on Employee Satisfaction". In addition, this study was also motivated by the research of Hamdani & Awatara (2016), with the object of employees in companies in the city of Surakarta. This study has differences with previous research, because in this study using two mediating variables, namely corporate image and organizational commitment.…”

“…As a result, it can improve the performance of employees (Arslan & Roudaki 2017). Nejati & Ghasemi (2013), Hamdani & Awatara (2016), Prutina (2016), Huang (2016) also emphasized that employees showed higher commitment when working in socially responsible companies H3 : Social responsibility has a positive effect on organizational commitment.…”

The Strategy of Sme / Smis Development in Dki Jakarta

“…External factors consisting of government policies, socio-cultural and economic, and the role of related institutions, have a significant and positive influence on the performance of micro and small enterprises (Munizu, 2010). Increasing access to credit, increasing human resources, improving technology, improving government policies, increasing innovation and increasing marketing are all factors that influence the increase of SMIs upgrading (Hamdani and Awatara, 2016). The purpose of this study is to explore the determinants of both internal and external factors for the development of SMIs in the DKI Jakarta area, especially fashion products, with the target of SMIs actors and policymakers in developing SMEs.…”

Pengaruh Persepsi Karyawan Atas Corporate Social Responsibility (CSR) Terhadap Komitmen Organisasi pada PT. Raja Marga Nagan Raya

“…Dalam penelitian oleh (Sudaryanti & Riana, 2017) tentang pengaruh CSR terhadap kinerja keuangan perusahaan memberi keterangan bahwa, kedua indikator tersebut memiliki hubungan yang signifikan dalam menghasilkan profit perusahaan. Selain itu penelitian (Hamdani & Awatara, 2016) mengenai pengaruh CSR terhadap komitmen organisasi diperoleh bahwa pengaruh CSR memberi dampak yang sangat besar terhadap kinerja karyawan dalam menyelesaikan tugasnya secara efisien.…”