Sleman Regency is a centre for organic agriculture development in the Special Region of Yogyakarta, as evidenced by the large number of farmer groups that have received organic certification. Sayegan is one of the districts in Sleman Regency that is developing organic rice although it is still in the transition stage from conventional to organic rice, namely semi-organic rice. The research objective is to determine the strategy used for developing organic rice farming. The sample in this study consisted of 12 key persons, namely the Head of the Technical Implementation Unit (UPT), Field Agricultural Extension Officer (PPL), the Officer for Controlling Plant Pest Organisms (POPT), 4 heads of farmer groups, and 5 farmers who own land of 1 hectare. The research was conducted by survey in Sayegan District. The analysis technique uses Analysis Hierarchy Process (AHP). The results showed that the strategy for developing organic rice farming in Sleman Regency consisted of (1) the provision of production facilities of good quality on time and in the right amount, (2) encouraging farmers to use labelled superior seeds, and (3) increased motivation, knowledge, and skills of organic rice cultivation.