2018
DOI: 10.30737/ekonika.v3i2.186
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Pengaruh Word Of Mouth, Minat Konsumen Dan Brand Image Terhadap Keputusan Konsumen (Studi Pada Pelajar Lembaga Kursus Di Area Kampung Inggris Pare)

Abstract: This study aims to determine how much influence word of mouth, consumer interest and brand image on consumer decisions. The population in this study are consumers, namely students who carry out course activities in the English village of Pare, because of the many course institutions in the English village of Pare, the population of this study is unknown so that it uses the Wibisono formula where a sample of 100 is obtained. probability sampling with a purposive sampling approach. to prove the hypothesis and dr… Show more

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Cited by 11 publications
(9 citation statements)
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“…The method used in this research is quantitative research methods. The population in this study are consumers who are taking courses in English villages whose exact numbers are unknown where the formula wibisono is used in [8] by determining the significance level of 5%, a total sample of 96.04 was obtained which was rounded up to 100 respondents [25]. Data collection techniques using probability sampling [26].…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…The method used in this research is quantitative research methods. The population in this study are consumers who are taking courses in English villages whose exact numbers are unknown where the formula wibisono is used in [8] by determining the significance level of 5%, a total sample of 96.04 was obtained which was rounded up to 100 respondents [25]. Data collection techniques using probability sampling [26].…”
Section: Methodsmentioning
confidence: 99%
“…Kampung Inggris is located between Pelem and Tulungrejo Villages, Pare District, Kediri Regency, East Java Province. Kampung Inggris received the title as educational tourism because more than one hundred course institutions are standing in that location [8]. In addition, there are also other tours that are located around the location, including the temple Surowono and Tegowangi, bathing surowono, monument intersection of five gumul and so forth that can attract consumers to visit.…”
Section: Introductionmentioning
confidence: 99%
“…Populasi dari penelitian ini merupakan pengemudi sepeda motor yang melewati JPL 325 Lamongan. Namun demikian jumlah pasti populasi masih sulit didapatkan oleh sebab itu pengambilan sampel dilakukan dengan menggunakan dua pendekat yakni menggunakan rumus perhitungan berdasarkan standar deviasi (Z) yang sering dikenal dengan rumus Wibisono [22] dan rumus Isaac dan Michael [23]. Penggunaan rumus Wibisono digunakan untuk mendapatkan estimasi besar sampel, yang dituliskan sebagai berikut:…”
Section: Populasi Dan Sampelunclassified
“…Teknik pengambilan sampel pada penelitian ini adalah purposive sampling dimana pengambilan sampel dilakukan dengan kriteria pernah menggunakan layanan jasa indihome, dan bertempat tinggal di kota Semarang. Menurut Ruhamak & Sya'idah (2018) dikarenakan jumlah populasi tidak diketahui secara pasti, maka untuk mengukur sampel yang digunakan dalam penelitian ini rumus yang digunakan sebagai berikut: Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Linier berganda dilakukan untuk menguji satu variabel dependen dan lebih dari satu variable independen.…”
Section: Metode Penelitianunclassified