Peran Media Sosial Dalam Mempromosikan Pariwisata  Sumatera Barat

Marta, Revi

doi:10.25077/rk.3.2.102-112.2019

Cited by 10 publications

(10 citation statements)

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“…Its purpose is as a keepsake. On the other hand, the trend of sharing travel experiences also has a role in tourism promotion (Marta and Haviri 2019). Traveling outdoors during the pandemic has a low risk of transmitting the Covid-19 virus because it gets a lot of sunlight and good air circulation.…”

Section: Findings and Discussionmentioning

confidence: 99%

Outdoor Tourism in Pandemic: Community Health and Welfare Solutions

Dewi

Effendi

Thantawi

et al. 2022

Tour & Susble. Dev. Rev. Jour.

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Outdoor tourism is becoming a trend and is increasingly in demand during the pandemic. This tourism is considered the safest and most comfortable choice after two years of the community being limited in all their activities. This article aims to observe what forms of outdoor tourism are and how these tours are a solution to maintaining health and supporting community welfare. Through a qualitative approach with a case study method, it can be found forms and ways in which outdoor tourism in Sentul, Bogor can provide solutions for the health and well-being of the community. The interview method with the Sentul Community Local Guide manager was also carried out to extract data on all outdoor tourism activities in Sentul. The result of this research is a shift in the tendency of public interest in tourism from the form of mass tourism to tourism that is private or small groups. Outdoor tourism that uses the concept of Community Based Development (CBT) is a solution to maintaining health and improving community welfare during a pandemic. Outdoor tour packages with various choices, ranging from nature-based tours to sports, therapy, and adventures, are offered to enhance physical and mental health after the pandemic. Local communities' involvement can increase the economy's level while creating sustainable tourism. Smart Tourism is a solution going forward to integrate all outdoor tourism facilities into One Stop Sentul Tourism.

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Section: Findings and Discussionmentioning

confidence: 99%

Outdoor Tourism in Pandemic: Community Health and Welfare Solutions

Dewi

Effendi

Thantawi

et al. 2022

Tour & Susble. Dev. Rev. Jour.

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“…Keutamaan media sosial melalui Influencer belum difungsikan secara optimal sehingga dapat menjadi alternatif pengelola promosi di industri maupun pemerintahan. Selama ini, para operator promosi cenderung memanfaatkan media konvensional sebagai media utama untuk menyusun konten iklan, promosi kebijakan, event serta sosialisasi laporan kinerja pengelola pariwisata (Marta & Havifi, 2020). (Hanafi Ahmad, 2022) mengatakan bahwa variabel angka kunjungan wisatawan memiliki pengaruh terhadap Pajak Penerimaan Pemerintah Daerah seperti PAD.…”

Section: Pendahuluanunclassified

Influencer: Sumber Daya Promosi yang Ramah Wisatawan Milenial

Siryayasa,

Sudarmi,

Ridwan

et al. 2024

Bri

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Research was carried out to understand the role of social media and Influencers on tourist interest in visiting Enrekang Regency. This research approach is quantitative-descriptive based on the philosophy of positivism. Data collection used research instruments; data analysis was quantitative-statistical. Probability sampling using simple random sampling technique to obtain samples. This research consisted of 60 respondents. The data presented shows that Influencers are parties who have a large number of followers and play an important role in promotion using social media such as Instagram, YouTube, Twitter and Facebook to promote tourist attractions. The research results prove that there is a significant relationship between social media and interest in visiting and being able to explain variables with an influence of 74% and the Influencer variable of 81%. Millennial tourists are most interested in visiting Enrekang Regency as much as 20% with the main aim being tourist attractions that can provide experiences through sightseeing/panorama activities, photography, mini restaurants, camping grounds, creative art, pine forests, game rides. Real collaboration is needed between the relevant government, tourist attraction managers, influencers and millennial tourists to create Enrekang as a tourist destination. Abstrak: Riset dilakuakn untuk memahami peran media sosial dan Influencer terhadap minat berkunjung wisatawan di Kabupaten Enrekang. Pendekatan riset ini berbasis kuantitatif-deskriptif berlandaskan filsafat positivism. Pengumpulan data menggunakan instrumen penelitian, analisis data bersifat kuantitatif-statistik. Probability sampling dengan teknik simple random sampling untuk meperoleh sampel. Penelitian ini sebanyak 60 responden. Sajian data menunjukkan bahwa Influencer sebagai pihak yang mempunyai jumlah pengikut yang banyak serta berperan penting dalam promosi menggunakan media sosial seperti Instagram, youtube, twitter dan Facebook untuk mempromosikan tempat wisata. Dari hasil penelitian membuktikan bahwa terdapat hubungan signifikan antara media social terhadap minat berkunjung dan mampu menjelaskan variabel dengan pengaruh tersebut sebesar 74% dan variabel Influencer sebesar 81%. Wisatawan milenial paling berminat berkunjung ke Kabupaten Enrekang sebanyak 20 % dengan tujuan utama pada objek wisata yang mampu memberikan pengalaman melalui aktivitas Sightseeing/ Tersedia Online di http://www.jurnal.unublitar.ac.id/ index.php/briliant Sejarah Artikel

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“…Meski demikian pengeloaan media sosial atau platform digital ini tidak sesederhana yang dikira. Ada beberapa hal yang perlu diperhatikan seperti penguasaan fitur-fiturkhusus pada masing-masing platform dan konten-konten yang bisa dimuat serta yang tidak bisa dimuat (Marta & Havifi, 2019;Retnasary et al, 2019).…”

Section: Latar Belakangunclassified

Pelatihan Peningkatan Literasi Digital Kepada Pokdarwis Panyuluhan Indah di Desa Paau Kecamatan Aranio Kabupaten Banjar

Fahrianoor

Hidayat

2022

PLAKAT

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Tujuan utama Pengabdian Kepada Masyarakat (PkM) ini adalah untuk memberikan pelatihan peningkatan literasi digital kepada Kelompok Sadar Wisata (Pokdarwis) Panyuluhan Indah di Desa Paau Kecamatan Aranio Kabupaten Banjar Provinsi Kalimantan Selatan. Hal ini dimaksugkan agar mereka mampu memaksimalkan potensi dari penggunaan internet untuk memajukan ekowisata di Desa Paau. PkM ini dilakukan dengan beberapa tahapan mulai dari identifikasi permasalahan, Verifikasi ke Desa Paau, Formulasi rencana PkM, dan Implementasi program PkM yang meliputi: Peningkatan pemahaman literasi digital, Pelatihan pembuatan konten digital, Pelatihan networking dan collaborating, dan Pelatihan pengelolaan platform digital. PkM dilakukan di Desa Paau pada Bulan Juli 2022 dengan 15 orang peserta. Secara umum seluruh program PkM berjalan dengan baik sebagaimana yang ditunjukkan oleh hasil evaluasi kegiatan dimana semua peserta menilai bahwa program dan materi yang disampaikan sudah tepat sasaran dan bermanfaat bagi upaya peningkatan literasi digital bagi Pokdarwis Panyuluhan Indah dalam rangka memajukan ekowisata di Desa Paau. The main purpose of this PkM is to provide training to improve digital literacy to the Panyuluhan Indah Tourism Awareness Group (Pokdarwis) in Paau Village, Aranio District, Banjar Regency, South Kalimantan Province. This PkM is carried out in several stages starting from problem identification, direct verification to Paau Village and Pokdarwis Panyuluhan Indah, PkM plan formulation, and PkM program implementation which includes: Increasing understanding of digital literacy, training on digital content creation, networking and collaborating training, and management training. PkM was conducted in Paau Village in July 2022 with 15 participants. In general, all PkM programs went well as shown by the evaluation results where all participants considered that the programs and materials presented were appropriate and useful for efforts to increase digital literacy for Pokdarwis Panyuluhan Indah in order to promote ecotourism in Pa Village.

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Peran Media Sosial Dalam Mempromosikan Pariwisata Sumatera Barat

Cited by 10 publications

References 0 publications

Outdoor Tourism in Pandemic: Community Health and Welfare Solutions

Outdoor Tourism in Pandemic: Community Health and Welfare Solutions

Influencer: Sumber Daya Promosi yang Ramah Wisatawan Milenial

Pelatihan Peningkatan Literasi Digital Kepada Pokdarwis Panyuluhan Indah di Desa Paau Kecamatan Aranio Kabupaten Banjar

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