Perceived image specialisation in multiscalar tourism destinations

Mariné-Roig, Estela; Clavé, Salvador Antón

doi:10.1016/j.jdmm.2015.12.007

Cited by 36 publications

(28 citation statements)

References 57 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This approach emphasizes that a perceived and transmitted destination image becomes a projected image through the electronic WoM (eWoM) effect, and contributes to closing the circle of tourist destination image formation in a holistic way. A significant diffusion of a tourist destination image is performed through eWoM communication, which takes place in online information sources that present traveller comments, reviews, and ratings, and through search engines that locate these sources and present a summary of the collected data [24,83]. In this study, WoM was defined as information obtained from other people's experiences and recommendations, and indirect WoM as information obtained through the internet [77,81,84,85].…”

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

View full text Add to dashboard Cite

In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

show abstract

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

View full text Add to dashboard Cite

show abstract

“…The spatial characteristics refer to distance, relative location, and directional relationships [24]. The spatial aspect of the designative image was studied by Son [25], who obtained sketches, which were in turn used to measure mental maps, and by Marine-Roig et al [26] through spatial coefficients for elucidating image specialization in multiscalar destinations. The appraisive component incorporates both evaluation and preference, the former including some general or external standards and the latter reflecting a more personal type of appraisal and affection, which is the emotional response concerned with the value, feeling, and meaning attached to the perceived image [24] (p. 30).…”

Section: Tdi Information Sourcesmentioning

confidence: 99%

“…The most visited attractions, judging by the number of OTRs, are Tour Eiffel, Musée du Louvre, Musée d'Orsay, and Cathédrale Notre Dame. Whereness: According to Marine-Roig et al [26] (p. 204), destination image is territorially specialized; TDI specialisation refers to the degree to which certain places are communicated and perceived through certain imagery, activities, attributes, feelings, or identity components that distinguish them from others as tourist destinations. Coinciding with the results of Table 2, which shows a large concentration of OTRs in the metropolis, in Table 4, the most visited attractions are in Paris (75), except for Disneyland Park and Walt Disney Studios, which are in the 77th district, and Château de Versailles, which is in the 78th.…”

Section: Designative Imagementioning

confidence: 99%

Measuring Destination Image through Travel Reviews in Search Engines

Mariné-Roig

2017

Sustainability

Self Cite

View full text Add to dashboard Cite

Abstract:In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, Internet search engines play a crucial role in locating and presenting OTRs before and throughout a trip. This evolution of social media and information and communication technologies has upset the classic sources of information of the projected tourist destination image (TDI), allowing electronic word-of-mouth to occupy a prominent position. Hence, the aim of this paper is to propose a method based on big data technologies for analysing and measuring the perceived (and transmitted) TDI from OTRs as presented in search engines, emphasising the cognitive, spatial, temporal, evaluative, and affective TDI dimensions. To test this approach, a massive analysis of metadata processed by search engines was performed on 387,414 TripAdvisor OTRs on 'Things to Do' in Île de France, an outstanding smart tourist destination. The results obtained are consistent and allow for the extraction of insights and business intelligence.

show abstract

“…This revenue margin would expect to grow in the near future as gastronomy would be a distinctive element of destination [100]. At any tourism destination, food products nowadays became an essential attraction factor that helps the process of destination profiling [101].…”

Section: The Future Of Local Food Tourismmentioning

confidence: 99%

The Behavioral Intention of Tourists toward Local Foods: An Applied Research on the Local Foods Served in Egyptian Siwa Oasis

Ghanem¹

2019

JSSM

View full text Add to dashboard Cite

Local food linked to every tourist destination in Egypt represents a cultural image of this destination and reflects many of its heritage dimensions. The aim of this study is to explore the impact of tourists' satisfaction of local food experiences and their behavioral intention related to Siwa oasis' local foods as an approach to provide an integrated framework of international promotional plan of Siwa local food. A field survey questionnaire was developed and distributed to 62 tourists who are interested in Siwa Oasis. While the results showed no impact of good memorable local food experience in hosting destination on respondents' behavior intentions to share their experiences to motivate others to try local food, other results showed statistically significant impact of such good memorable on respondents' behavior intentions to use the same food items and cooking styles in their homes, to search the same food items in their home countries, to dine in restaurants that serve these items and to return again to the destination to retry the same local food. The research verifies the major opportunities of Siwa oasis local cuisine. These opportunities are analyzed carefully to provide an integrated framework of international promotional plan of Siwa local food.

show abstract

Perceived image specialisation in multiscalar tourism destinations

Cited by 36 publications

References 57 publications

Brand Equity of a Tourist Destination

Brand Equity of a Tourist Destination

Measuring Destination Image through Travel Reviews in Search Engines

The Behavioral Intention of Tourists toward Local Foods: An Applied Research on the Local Foods Served in Egyptian Siwa Oasis

Contact Info

Product

Resources

About