Politeness Principles and Strategies in Language Used By President Joko Widodo to Indonesian Citizens, Through Vlog #JOKOWIMENJAWAB

Abstract

President Joko Widodo opens communication with Indonesian citizens through vlogs.Through the vlog, every citizen of Indonesia can convey various problems directly to President Joko Widodo and answers directly, as well. This paper aims to describe the politeness principles and strategies in the language used by President Joko Widodo when answering various questions from citizens of Indonesia who ask through a vlog entitled #JOKOWIMENJAWAB. The theoretical basis used is the principle of politeness from Brown and Levinson. The data source in this paper is vlog #JOKOWIMENJAWAB, while the data in this paper is the speech act of President Joko Widodo when answering questions via vlog. The data in this paper was collected by using listening and noting methods, whereas the data analysis used a pragmatics approach. The results of the data analysis obtained that President Joko Widodo in his speaking used a strategy that reflects the character of a head of state, namely, maintaining politeness in order to avoid misunderstandings and conflicts that arise. President Joko Widodo's utterances used numerous politeness strategies that contain strong illocution and per locution force for the hearer (the citizens).

Analysis of politeness strategies in Youtube reaction vlogs

“…to increase people's interest and interaction with him. This bravery of using vlogs to communicate with numerous people in a political world and is equipped with the knowledge of politeness principles could surely make one an effective and polite speaker (Susanti & Rohmadi, 2018).…”