1983
DOI: 10.2307/3003546
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Polymorphic Equilibrium in Advertising

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Cited by 24 publications
(4 citation statements)
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“…This finding contrasts with that of Berger and Mester (1997), who found a negative association between standard profit efficiency and the ratio of purchased funds to total assets. However, our results would be consistent with a polymorphic equilibrium (Hallagan and Joerding, 1983) in which banks can be equally profitable using different strategies. The specific equilibria considered by Halla-gan and Joerding referred to unequal uses of advertising, but the same concept would apply mutatis mutandis to unequal uses of core deposits versus other inputs.…”
Section: Efficiency Correlates and The Association Between Risk And Performancesupporting
confidence: 83%
“…This finding contrasts with that of Berger and Mester (1997), who found a negative association between standard profit efficiency and the ratio of purchased funds to total assets. However, our results would be consistent with a polymorphic equilibrium (Hallagan and Joerding, 1983) in which banks can be equally profitable using different strategies. The specific equilibria considered by Halla-gan and Joerding referred to unequal uses of advertising, but the same concept would apply mutatis mutandis to unequal uses of core deposits versus other inputs.…”
Section: Efficiency Correlates and The Association Between Risk And Performancesupporting
confidence: 83%
“…When it provides direct benefits to consumers 1 This statement is strictly true only in a covered market. For recent treatments of persuasive advertising in imperfectly competitive markets that are covered and uncovered, see Hallagan and Joerding (1983), Von der Fehr and Stevik (1998), Bloch and Manceau (1999), Tremblay and Martins-Filho (2001) and Tremblay and Polasky (2002). 2 The impact of advertising on market prices has been extensively investigated in the empirical literature.…”
Section: Introductionmentioning
confidence: 98%
“…23. For an interesting discussion of when mixes are socially preferable to single-strategy equilibria, see Hallagan and Joerding (1983). .24.…”
Section: Resultsmentioning
confidence: 99%