Proses Pengambilan Keputusan Pembelian Sayuran Hidroponik Di Kota Bandar Lampung

Abstract

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and postpurchase evaluation.

Efisiensi Teknis Usahatani Tebu Rakyat Dengan Pendekatan Stochasic Frontier Di Kabupaten Lampung Utara

“…Penentuan lokasi penelitian dilakukan secara sengaja (purposive method) (Sutarni et al, 2019) di Kabupaten Lampung Utara dengan pertimbangan bahwa Kabupaten Lampung Utara merupakan salah satu daerah sentra pengembangan produksi tebu di Provinsi Lampung. Berdasarkan pertimbangan tingkat produktivitas tertinggi, maka dipilihlah tiga desa secara sengaja sebagai lokasi penelitian, yaitu Desa Mulyorejo I dan Desa Tulang Bawang Baru di Kecamatan Bunga Mayang serta Desa Penagan Ratu di Kecamatan Abung Timur.…”

The Strength of Motives in Food Choosing Behaviour in Fishermen Based on Social Layers in the Coastal area of Bandar Lampung, Indonesia

“…Secondary data is obtained through literature, relevant data issued by government agencies or related agencies, articles, journals, and previous studies as comparison material [21]. Sampling is one of a series of activities carried out in research to take samples that can represent the actual population [22][23] [24]. The selection of respondents to The data analysis method used in this research is quantitative data and qualitative data.…”

Performance and Production Cost of Klanting Agroindustry in Gantimulyo Village Pekalongan Subdistrict East Lampung

“…Pengumpulan data dilakukan pada bulan Januari hingga Februari 2020. Metode analisis yang digunakan pada penelitian ini adalah metode analisis kuantitatif dan deskriptif kualitatif (Utoyo and Yolandika, 2018) (Sutarni et al, 2019).…”