“…Moreover, existing research suggests that such approaches could also drive innovation (Lozano, 2018; Snyder, Witell, Gustafsson, Fombelle, & Kristensson, 2016), result in the development of new, more sustainable product–service systems (Pieroni, Marques, Moraes, Rozenfeld, & Ometto, 2017; Tukker, 2015), allow for the successful implementation of improved practices as part of sustainable business models (Dentchev et al, 2018; Evans et al, 2017) and connect businesses with citizens to become part of a wider value network (Evans, Norell Bergendahl, Gregory, & Ryan, 2009). In so doing, greater responsibility for environmental and social impacts resulting from the use of products and services might be accepted on both sides (Evans et al, 2017).…”