Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

Sanny, Lim; Arina, Aisha Nur; Maulidya, Ratu Tasha; Pertiwi, Ressy Putri

doi:10.5267/j.msl.2020.3.023

Cited by 129 publications

(176 citation statements)

References 27 publications

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“…The f 2 effect size of the link between brand trust and purchase intention was small (0.066). The previous empirical studies confirmed the results of this research (Aydin et al, 2014;Sanny et al, 2020). Besides, the study results also pointed out that perceived value had a positive impact on brand preference.…”

Section: Discussionsupporting

confidence: 88%

“…Furthermore, there was an impact between brand trust and purchase intention, which indicates if brand trust has developed, then the rate of purchase intention will grow (Aydin et al, 2014;Sanny et al, 2020). Prior studies confirmed that brand trust had a positive effect on purchase intention (Aydin et al, 2014;Sanny et al, 2020). Therefore, we suggested the following hypotheses: H1: Brand trust has a positive effect on brand preference.…”

Section: Brand Trustmentioning

confidence: 90%

“…Previous research demonstrated that brand trust was a predictor of brand preference (Afsar, 2014;Chinomona et al, 2013). Furthermore, there was an impact between brand trust and purchase intention, which indicates if brand trust has developed, then the rate of purchase intention will grow (Aydin et al, 2014;Sanny et al, 2020). Prior studies confirmed that brand trust had a positive effect on purchase intention (Aydin et al, 2014;Sanny et al, 2020).…”

Section: Brand Trustmentioning

confidence: 96%

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Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS-Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

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Section: Discussionsupporting

confidence: 88%

Section: Brand Trustmentioning

confidence: 90%

Section: Brand Trustmentioning

confidence: 96%

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Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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“…Young country and the internet-savvy population. Men consumer is increasingly on the radar of cosmetics companies all over the world, and in Indonesia this market segment is just a starting point [11].…”

Section: Figure 1 Ms Glow For Men Productsmentioning

confidence: 99%

“…Social media marketing has had a significant impact on brand image and brand trust. In addition, brand trust and brand image have had a significant impact on the purchase intention [11]. Factors that influence the behavior of the men consumer purchase of skin care products in Suwon, South Korea consisting of Normative Influences and Attitudes for Applying Skin Care.…”

Section: Introductionmentioning

confidence: 99%

MS Glow for Men: Digital Marketing Strategy on Men's Facial Care Products

Susilo¹,

Putranto²,

Navarro³

2021

Sinergi J. Ilm. Ilmu Manaj

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Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.

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Word‐of‐mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand?

Vittayavarakorn,

Sornsaruht

2024

Bus Strat Dev

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This study explores the impact of perceived quality, brand attitude, consumer satisfaction, and the marketing mix on word‐of‐mouth innovation (WOMI) in the organic skincare industry in Thailand. Systematic random sampling was used in 2023 to select 453 organic skincare users whose questionnaire was expert‐validated and tested. Investigating these interconnected factors, the research contributes to consumer behavior and innovation theories. It reveals crucial links, notably between brand attitude and perceived quality, expanding theoretical frameworks. Beyond theoretical advancements, the study provides actionable insights for entrepreneurs, marketers, and policymakers. Recognizing the pivotal role of consumer reviews in driving WOMI, industry stakeholders can enhance product quality, tailor marketing strategies, and foster innovation. Bridging theory and practice, this research empowers stakeholders to make informed decisions, adapt strategies, and contribute to the growth of the organic skincare sector. In conclusion, the study enhances theoretical understanding while offering practical implications, fostering a symbiotic relationship between academic knowledge and industry advancements.

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Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

Cited by 129 publications

References 27 publications

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

MS Glow for Men: Digital Marketing Strategy on Men's Facial Care Products

Word‐of‐mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand?

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