Purchase Intention to Actual Purchasing of Halal Cosmetics in Indonesian Young Adults in The Covid-19 Pandemic

Abstract

The Covid-19 outbreak initially had an impact on public health and began to penetrate the economy. Almost all industries were affected which caused many layoffs to occur. The cosmetic industry has become an anomaly, the Ministry of Industry pointed out, there has been an increase in online transactions for cosmetic products by up to 80 percent during this pandemic. This study aims to analyze several variables that can increase actual purchases during the Covid-19 pandemic on halal cosmetic products. Several variables that are thought to influence the actual purchase are perceived behavioral control, attitudes, and purchase intentions. This study uses a quantitative method with a population of young adult consumers who use cosmetics in Indonesia, with a sample of 400 respondents, with non-probability quota sampling, and a questionnaire with 14 question indicators. The data analysis used is SEM-PLS analysis using SmartPLS 3.3.3. The results show that the perceived behavioral and attitude control variables affect purchase intention, while the subjective norm variable does not affect purchase intention. Purchase intention has a significant effect on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic.

Pendampingan proses produk halal pada kelompok usaha mikro dalam mendukung halal value chain kota Jambi

“…Sertifikat halal menjadi faktor signifikan yang berkontribusi dalam keputusan pembelian konsumen [13]. Sedangkan kegagalan mendapatkan sertifikasi halal dapat merugikan pelaku usaha secara substansial.…”

The Mediating Role of Attitude Toward Product Towards Halal Cosmetic Purchase Intention in Female Consumers in Indonesia

“…This result is also inversely proportional to the concept of theory of planned behavior where subjective norms will affect consumer actions (Fiandari et al, 2019). Social environments such as family and friendship environment do not have a strong influence on consumer decisions in buying halal cosmetics (Nastiti et al, 2022). Although consumers tend to share their purchasing experiences, consumers consider themselves capable of independently making halal cosmetic purchasing decisions halal cosmetics is based on their experience and perception of the product (Bonne et al, 2007).…”

Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia

“…The demand to appear attractive in public is one of the reasons why the cosmetic industry is running well and rapidly even though their companies are not yet halal-certified (Nastiti et al, 2022). In addition to this, doubts were found whether the halal cosmetics industry had sufficient understanding of the halalness of a product, not only from an industrial perspective, problems also arise from consumers who continue to consume non-halal cosmetics in order to get instant results (Idris et al, 2021).…”