Hypothermia, drought, salinity and heavy metals are the most widespread stress factors negatively affecting plant growth and development. Plants respond to these stress factors on molecular, cellular, and physiological levels through the complicated mechanisms of signal perception and transduction, subsequently inducing various defense mechanisms. Transcription factors controlling the expression of numerous defense proteins are the most significant abiotic stress reaction regulators. Mainly, the negative environmental influence activates the AP2/ERF, WRKY, MYB, NAC, bZIP transcription factors. The numerous transcription factors genes can be used in genetic engineering of agricultural crops resistant to abiotic stress. These genes are also of great interest in marker assisted selection of cultivated plants. This review is dedicated to description of transcription factors and their genes, involved in plant response to hypothermia, drought, salinity and heavy metals.