The article deals with the behavior of the linguistic personality in the modern information space. The main directions of pragmatic study are determined. A review of the interaction of linguistic personality and information flow in the communicative field is given. In the article we show how the modern linguistic personality chooses the source of information. We research the evaluation of the modern information. The article is based on actual and extensive statistical material. Linguistic personality in public communication reflects objectively existing features of the culture of information possession and can actively influence the development of linguistic community, increasing interest in various areas of social activity, which contributes to the formation of specific information spaces in the public communication space. The article emphasizes that in the context of globalization of the communication space in the Internet environment it becomes obvious that the view of many processes and phenomena in both socio-political and cultural, economic, etc. areas and their assessment have changed significantly, and the ability to manage information flows has been transformed.