“…Indeed, platform economy organizations have been subject to criticism and restrictions from regulators (Hinings et al, 2018) as they deviate from existing categories. For instance, home‐sharing platform Airbnb has been criticized for the inconvenience created for neighbours, unfair competition and rising real estate prices, inciting new regulations such as limits to the number of days that homes can be rented (Uzunca and Borlenghi, 2019; Uzunca et al, 2018). Labour platforms (e.g., Uber, Deliveroo) that offer flexible working hours have been chastised for creating a new category of low‐income labourers, shifting risk to workers (e.g., no sick pay) and generating job insecurity (Davis, 2016; O’Keefe and Jones, 2015; Petriglieri et al, 2019; Rogers, 2015).…”