Today, Indonesian citizens, especially millennials, seem to lose their identity and identity as a communal part of the Indonesian Nation. They are more pleased with foreign culture than their own culture, so it is feared that characters will emerge that are not in accordance with the reflection of the character of the Indonesian nation. This is due to the inability of all millennial citizens to filter out every foreign culture they receive. Sundanese culture as part of Indonesian culture certainly has wisdom values that can be used as a guide for every Indonesian citizen. This study uses a qualitative design with a case study method. Data obtained through observation, documentation study and interviews. The data obtained in the study is the internalization of Sundanese cultural values will be created by the existence of courses in Sundanese culture as an inseparable part of citizens' moral formation in accordance with the character of the Indonesian nation. Internalization can be reflected in campus life activities. Students are polite and polite when interacting well with fellow students, lecturers and campus employees.