Increasing fire impacts across North America are associated with climate and vegetation change, greater exposure through development expansion, and less-well studied but salient social vulnerabilities. We are at a critical moment in the contemporary human-fire relationship, with an urgent need to transition from emergency response to proactive measures that build sustainable communities, protect human health, and restore the use of fire necessary for maintaining the health of ecosystems. We propose an integrated risk factor that includes fire and smoke hazard, exposure, and vulnerability as a method to identify ‘fires that matter’, that is, fires that have potentially devastating impacts on our communities. This approach enables pathways to delineate and prioritise science-informed planning strategies most likely to increase community resilience to fires.