Sentiment Analysis Tool in Website Comments

Brito, Parcilene Fernandes de; Leão, Heloise Acco Tives; Canedo, Edna Dias

doi:10.1007/978-3-030-43020-7_97

Cited by 2 publications

(2 citation statements)

References 11 publications

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“…On the one hand, the former focuses on understanding why individuals enter this industry, mostly using descriptive and causal methods to achieve this objective (Birinci et al, 2018; Varma et al, 2016). On the other hand, the BPM literature has little explored the hospitality environment (De Brito et al, 2020), with no studies on the P2P industry identified. Therefore, this study validates a predictive model for guest behaviour based on unconnected past studies in tourism and hospitality.…”

Section: Discussionmentioning

confidence: 99%

Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model

Teixeira

2022

Journal of Vacation Marketing

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This study aimed to combine and systematise the reasons why guests opt to use (or reject) peer-to-peer hospitality services according to recent literature, thus providing practical solutions to strengthen this industry. In this regard, this study performed a comprehensive literature review of 24 studies in the field of tourism and hospitality by (i) applying their findings (Nreasons = 115) to a broad model of predicted consumption (behavioural perspective model), (ii) recognising the incidence of utilitarian and informational outcomes in the industry, (iii) identifying a pattern of reinforcement attached to it, and (iv) implementing the marketing mix structure to develop growth strategies. The results show that guests opt for these services primarily for utilitarian reasons, such as feeling welcomed by their host and comfortable in the neighbourhood (interaction), and that the level of security introduced by these services (safety) either attracts or turns away consumers. Furthermore, the high utilitarian/low informational pattern of reinforcements attached to these services reveals opportunities to develop the industry, which may be covered by extending accommodation that prompts individuals’ need for self-promotion and uniqueness (place strategy). This study contributes to past peer-to-peer hospitality research focussed on guests’ perspectives by linking their findings and providing a broad-theme overview. It also extends the behavioural perspective model literature to hospitality analysis, providing managers with a further consumer predictive tool.

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Section: Discussionmentioning

confidence: 99%

Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model

Teixeira

2022

Journal of Vacation Marketing

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“…Additionally, Portuguese language has its own particularities and complexities which demand careful attention, as noticed in de Brito et al (2020) findings. The authors acknowledged that certain comments in Portuguese language are complex, posing comprehension challenges for even skilled native speakers as they frequently combined implicit traits, blended information with opinions and interconnected ideas in disjointed ways (de Brito et al , 2020).…”

Section: Methodsmentioning

confidence: 99%

Experiences in a wine tourism destination from the visitors’ perspective

Amaral,

Kuhn,

dos Anjos

et al. 2023

IJWBR

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Purpose The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the levels of intensity associated with these experiences within a wine destination, considering the segmentation of visitors. Design/methodology/approach This study uses a mixed-methods approach to analyze data, incorporating a deductive process followed by content analysis. Data collection procedures include a bibliographic review and a data survey conducted through netnography research to analyze 954 visitor reviews on TripAdvisor shared by visitors to Vale dos Vinhedos. Also, statistical analysis is performed to assess whether there are any significant variations in attribute citations among different market segmentation profiles. Findings The study’s discoveries indicate that there are no significant differences in intensity among profile segments for the dimensions of entertainment, aesthetics, educational and interactions, unlike escapism. The findings reveal that attributes such as “winery,” “wine,” “products and services” and “landscape” are essential for all visitors. In addition, the study shows that social interactions in the wine tourism destination are not as significant as previously assumed. Originality/value This research study constitutes a methodological advancement in the field of market segmentation using electronic word-of-mouth data. It provides crucial insights into the experiential nuances of the research locus and the varying degrees of these experiences in relation to visitor segmentation. Additionally, the contributions of this study are not only of theoretical importance but also hold practical implications for market segmentation strategies.

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Sentiment Analysis Tool in Website Comments

Cited by 2 publications

References 11 publications

Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model

Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model

Experiences in a wine tourism destination from the visitors’ perspective

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