2020
DOI: 10.35899/biej.v2i4.172
|View full text |Cite
|
Sign up to set email alerts
|

Strategi Branding Pelaku Usaha Pariwisata di Masa Pandemi

Abstract: Abstract- The pandemic condition has made the business world sluggish. As a sector engaged in services, tourism is also affected. This is due to the government's prohibition of opening a business that has the potential to invite large crowds due to the need for physical distancing as an effort to prevent the occurrence of covid 19 transmission. However, since the enactment of the new normal, namely the period of adaptation to new habits, the tourism sector has made improvements. As one of the areas that has go… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1

Citation Types

0
3
0
8

Year Published

2021
2021
2023
2023

Publication Types

Select...
8

Relationship

0
8

Authors

Journals

citations
Cited by 11 publications
(11 citation statements)
references
References 0 publications
0
3
0
8
Order By: Relevance
“…Every business should have a Unique Selling Proposition (USP). USP is what distinguishes the product from other competitors, this makes the product more special (Fanaqi et al, 2020).…”
Section: B Economicsmentioning
confidence: 99%
“…Every business should have a Unique Selling Proposition (USP). USP is what distinguishes the product from other competitors, this makes the product more special (Fanaqi et al, 2020).…”
Section: B Economicsmentioning
confidence: 99%
“…Pada saat pandemic Covid-19 saat ini, modal sosial dibutuhkan dalam berinterkasi dengan manysarakat. Pemberlakuan social distancing di masa pandemi setidaknya mendorong masyarakat untuk mengimplementasikan modal sosial yang meliputi nilai atau norma-norma informal yang dimiliki bersama di antara para anggota masyarakat [6].…”
Section: Pendahuluanunclassified
“…Sektor wisata telah menjadi salah satu pendapatan bagi daerah yang dinilai mampu mendatangkan devisa bagi daerah maupun negara. Pariwisata menjadi sektor yang menghasilkan multiplayer effect tidak hanya untuk daerah, namun juga bagi masyarakat setempat dalam perputaran roda perekonomian (Fanaqi et al, 2020). Desa wisata menyajikan sumber daya alam sekitar yang menjadi potensi untuk dikembangkan sebagai ikon sebuah desa wisata.…”
Section: Pendahuluanunclassified