The rhetoric performed by a state leader is an important part of an effort to build trust and unite public opinion towards the stability of state activities. A president must have qualified skills in building public communication, one of which is through speeches. Through speeches, a state leader can instill ideology, seize and maintain power. The speech reviewed in this research was carried out by interpreting the oral utterances which were studied through the rhetoric law and describing them so that this study was a qualitative study using descriptive methods. The study of rhetoric in the Indonesian president's speech was seen from the five principles of rhetoric which consist of invention, arrangement, style, delivery, and memory. Implicitly, the results of this study indicate that the Indonesian president's speech fulfilled the five cannons of rhetoric. Meanwhile, it explicitly reveals the power of persuasion, the power of criticism, the power of egocentrism, the commanding power, and the provocative power.