Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19

Ekasari, Ayu; Siagian, Victor; Matusin, Anita Roosmalina; Nilawati, Yuana Jatu

doi:10.35912/jnm.v1i1.561

Cited by 10 publications

(10 citation statements)

References 4 publications

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“…Proses akuntansi yang baik harus dilakukan dari awal transaksi hingga laporan keuangan yang tepat tersusun, sehingga membantu pengambilan keputusan oleh pengusaha bagi keberlangsungan usahanya (Ekasari, Siagian, Matusin, & Nilawati, 2021). Laporan keuangan yang dihasilkan dari proses akuntansi berisi informasi untuk mengontrol kinerja keuangan pada suatu periode, baik tahunan, triwulan, atau bulanan, tergantung kebijakan tiap-tiap perusahaan.…”

Section: Pendahuluanunclassified

Pelatihan Penyusunan Laporan Keuangan Neraca bagi UMKM DUIT

Herawaty

Oktaviani²,

Tarigan³

et al. 2023

JPE

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Purpose: Improve knowledge and ability to record financial transactions in accordance with SAK EMKM and Improving knowledge and ability to prepare financial statements especially balance sheet as a basis for information for financial management. Method: Participants in this activity are MSME entrepreneurs who are members of DUIT in the North Kedoya area, West Jakarta. The training activity has been carried out on April 20, 2022. The method of implementing this training is in the form of presentation of material on the importance of financial management for businesses. Examples of recording financial transactions and balance sheet financial statements are also given in accordance with applicable SAK EMKM standards. At the end of the training session, participants were given the opportunity to discuss interactively with the presenters and be able to convey what obstacles they have been facing in financial management so that solutions and problem solving can be given. Results: The majority of participants already know the types of financial statements. A total of 31% is very agree, 50% agree, while the remaining 15% are neutral and 4% disagree. Most of the participants also claimed to have understood how to make financial reports especially balance sheet for business. However, the number of participants who have made a good balance sheet is known only as much as 19% strongly agree and 42% agree. The remaining 31% are neutral and 8% disagree. Conclusion: It is known that the majority of MSME entrepreneurs already have knowledge of the types of financial statements and know how to prepare financial report especially balance sheet, but the number of MSME entrepreneurs who have made good financial reports is still less. This is understandable because to implement the preparation of a good balance sheet is not easy, it requires a fairly good knowledge and understanding of accounting.

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Section: Pendahuluanunclassified

Pelatihan Penyusunan Laporan Keuangan Neraca bagi UMKM DUIT

Herawaty

Oktaviani²,

Tarigan³

et al. 2023

JPE

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“…Berdasarkan data-data yang dikumpulkan dari pengelola BUMNAg, maka dalam aplikasi ini terdapat 6 kelompok akun yang diberi nomor sesuai dengan nomor urut group atau kelompoknya, yaitu Harta (Mulya, 2019), perencanaan persediaan (Haobenu, et al, 2020), dan pengambilan keputusan lainnya (Dharma et al, 2021;Ekasari et al, 2021) Selain tingkat pemahaman pengelola BUMNag, antusiasme perserta kegiatan juga dapat dijadikan indikator bahwa kegiatan ini telah berjalan dengan baik. Dalam kegiatan ini sangat terlihat bahwa semua peserta sangat antusias, hal ini terlihat dari banyaknya pertanyaan-pertanyaan yang diajukan oleh pengelola BUMNag.…”

Section: Tahap 2 Merancang Kode Akununclassified

Penyusunan Laporan Keuangan berbasis Spreadsheet untuk Badan Usaha Milik Nagari (BUMNAG) di Tanah Datar Sumatera Barat

Rahayu

Juita

Roza

et al. 2022

JNM

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Purpose: the purpose of this activity is to assist Village Owned Enterprises (BUMDes) in compiling their financial reports by designing simple programs using MS Excel.. Method: the are 4 stages conducted in this activity, which are identification stage of the business field, designing code of account, designing simple application with MS Excel, and training the users. Result: The result of this activity is a simple application for preparing financial reports using the excel program. This application can help BUMDes managers in preparing their financial reports Contribution: The results of this activity are very useful for BUMDes managers because it can help them in preparing financial reports

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“…Terkait dengan hal tersebut, perlu dikembangkan komunikasi pemasaran yang lebih baik, dan manajemen komunikasi pemasaran yang lebih handal (Ekasari et al, 2021). Terlebih lagi, saat ini teknologi informasi dan komunikasi berbasis internet terus meningkat.…”

Section: Gambar 1 Alur Tahap Pelaksanaan Pelatihan Manajemen Komunika...unclassified

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Dwinarko

Mujab

2022

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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This community service aims to provide knowledge and understanding through Marketing Communication Management training for Small Medium Enterprises (MSME) in Telagasari Village, Serangpanjang, Subang. The Covid-19 pandemic condition requires creativity and innovation in marketing MSME products. Methods Lectures, discussions, exercises and presentation of the results of the training for MSME managers in the village. The results of the service stated that the communication strategy required training and knowledge about the media and market opportunities for MSME products. Management planning and knowledge of competitors in improving product quality is supported by direct cash assistance (BLT) for MSME. Marketing communication strategy for MSME products in Tegalasari Village is needed, to consider several things related to marketing communication requiring training and business credit, to increase production and empower natural resources owned by continuous training and coaching. Increasing the number of MSMEs and production quality through HR training and product quality training.

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Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19

Cited by 10 publications

References 4 publications

Pelatihan Penyusunan Laporan Keuangan Neraca bagi UMKM DUIT

Pelatihan Penyusunan Laporan Keuangan Neraca bagi UMKM DUIT

Penyusunan Laporan Keuangan berbasis Spreadsheet untuk Badan Usaha Milik Nagari (BUMNAG) di Tanah Datar Sumatera Barat

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

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