Strategi Pengembangan Durian Wonosalam Agrowisata Jombang

Abstract

The purpose of this study is to identify the factors that influence and the right strategy in developing the Wonosalam durian agro-tourism area. The location of the study was carried out in the village of Wonosalam, Wonosalam District, Jombang City. This research was conducted for (two) months, namely between February - March 2019. The data used in this study are primary data and secondary data. Primary data is data taken directly from the research location of the Durian Wonosalam agrotourism area through direct observation at the site, interviews with the government, community shops, and filling out questionnaires. Respondents were selected by 20 people to fill out the research questionnaire as follows: Government (3 people), namely the Head of the device and the Office of Tourism Staff of Jombang (2 people) Community Stores (2 people), Tourist managers (3 people). And Visitors (10 people). Secondary data is data obtained through agencies related to this research, both tabulation and descriptive. The analytical methods used are SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that the alternative strategy for developing the right durian Wonosalam agro-tourism area is the SO Strategy, namely the strategy of agro-tourism development by maintaining the existing tourism power and development strategy by increasing promotion to related parties and outside regions through seminar seminars or utilizing technological developments the highest value of attraction is found in strategy 1 (SO) with total attractiveness (TAS) of 6.164. by exploring the potential and actions of tourism preservation that exist as a characteristic possessed by the Wonosalam region with a variety of attractions that are owned, Optimizing the superiority of tourism remains quality so as to attract tourists.

Durian Village Development Strategy as an Alternative to Increasing the Economy of the Community of Wonosalam Village, Jombang Regency

“…One way to improve the economy in rural areas is to take advantage of existing local potential. The Jombang Regency Agriculture Service in 2018 stated that Jombang Regency has various superior fruit horticultural commodities, one of which is the durian commodity [3] 5 subdistricts produce durian fruit in Jombang Regency, including Gudo District, Diwek District, Wonosalam District, Bareng District, and Ngoro District. Wonosalam District is the highest durian-producing district in Jombang Regency, with an average production value of 228,255 tons/year.…”

“…Wonosalam District is the highest durian-producing district in Jombang Regency, with an average production value of 228,255 tons/year. One of the local potentials that are quite promising is the durian village in Wonosalam Village, Jombang Regency [4].…”

Biodiversity of hydrolytic enzymes-producing soil bacteria from a Durian Park, Jombang, Indonesia: Beneficial prospect for sustainable agriculture

“…Wonosalam, Jombang, is the largest durian (Durio zibethinus Murr.) producing area in East Java (Chusnah et al 2020). Situated on the slopes of Mount Anjasmoro (Wenny 2020), this region is home to the De Durian Park (DDP), a Small and Medium Enterprise (SME) managing durian plantations to make Wonosalam a national durian center.…”