Strategi Pengembangan Padi Organik di Kota Padang

Fauzi, Dian; Martadona, Ilham

doi:10.33964/jp.v28i1.387

Cited by 1 publication

(1 citation statement)

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“…Dengan adanya bantuan sarana produksi seperti alat dan mesin yang diberikan pemerintah, dapat dioptimalkan penggunaannya agar keterbatasan modal mampu terpenuhi. Sejalan dengan penelitian Fauzi & Martadona (2019) bahwa keterbatasan modal menuntu petani untuk dapat memaksimalkan penggunaan sarana produksi dalam proses produksi.…”

Section: Mengoptimalkan Penggunaan Sarana Produksi Dengan Modal Yang ...unclassified

Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan)

Tyas

Baga

Adhi

2022

J. Indones. Agribus

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Organic rice has a good opportunity to be developed because consumers will get health benefits, while producers get better profits because of the higher selling price. The purpose of this research was to develop a development strategy in the organic rice business at Sumber Makmur Gapoktan which is the center for organic rice production in South Sumatra. This study identified internal and external factors, formulated alternative strategies using SWOT, then continued with hierarchical arrangement using AHP. The results of the internal and external analysis showed that gapoktan has nine strengths, five weaknesses, five opportunities and five threats. Products that have been organic certified become the most important subfactor of strength; land area is decreasing as the most important subfactor of weakness; wide open market as the most important subfactor of opportunity; while the presence of pest attacks (wereng) as the most important subfactor of threat. The priority strategy that can be implemented in the development of an organic rice business is based on the results of AHP analysis, namely collaborating with other institutions to expand marketing network.

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Section: Mengoptimalkan Penggunaan Sarana Produksi Dengan Modal Yang ...unclassified