Strategi Peningkatan Keunggulan Kompetitif Umkm Melalui Kapasitas Inovasi Dengan Perspektif Gender

Abstract

The purpose of this study is to analyze the effect of innovation capacity on the competitive advantage of MSMEs as well as to determine differences in innovation capabilities based on a gender perspective. Research respondents were 60 micro business operators in Bangka Regency. Methods of data collection through questionnaires and interviews. Data were processed using linear regression analysis and the Mann-Whitney Test. The results showed that the capability of innovation had a significant effect on the competitive advantage of microbusinesses in Bangka Regency. In terms of gender, there was no difference in innovation capabilities between male and female microenterprise entrepreneurs in Bangka Regency. ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh kapasitas inovasi terhadap keunggulan kompetitif UMKM serta mengetahui perbedaan kapabilitas inovasi berdasarkan perspektif gender. Responden penelitian yaitu 60 pelaku usaha mikro di kabupaten Bangka. Metode pengumpulan data melalui kuesioner dan wawancara. Data diolah dengan menggunakan metode analisis regresi linier serta Mann-Whitney Test. Hasil penelitian menunjukkan bahwa kapabilitas inovasi berpengaruh signifikan terhadap keunggulan kompetitif UMKM di kabupaten Bangka. Dari perspektif gender menujukkan bahwa tidak terdapat perbedaan kapabilitas inovasi antara pelaku UMKM antara laki-laki dan perempuan di kabupaten Bangka. Untuk meningkatkan keunggulan kompetitif bagi UMKM di Kabupaten Bangka dapat dilakukan melalui program pendidikan dan pelatihan kepada para pelaku UMKM khususnya yang berkaitan dengan upaya peningkatan inovasi produk, seperti pelatihan mengenai packaging dan e-commerce.Kata kunci: kapasitas inovasi, keunggulan kompetitif, gender, umkm PendahuluanUsaha Mikro, Kecil dan Menengah (UMKM) memiliki perang yang sangat penting bagi perekonomian Nasional. Peran penting UMKM secara umum dapat dilihat dari perkembangan yang signifikan dan peran UMKM sendiri sebagai penyumbang PDB terbesar di Indonesia (Hapsari, 2014). Tercatat sekitar 98% pelaku ekonomi mayoritas merupakan pelaku UMKM yang terus mengalami pertumbuhan secara signifikan serta menjadi sektor usaha yang menopang stabilitas perekonomian nasional (Santosa, 2017). Pada sisi lain, sektor usaha kecil dan informal juga memberikan kontribusi dalam mendorong pertumbuhan ekonomi Indonesia. Sektor usaha kecil dan informal memiliki beberapa keunggulan dibandingkan usaha besar dan menengah lainnya, seperti kemampuan dalam menyerap tenaga kerja, menggunakan sumberdaya lokal serta usaha yang relatif fleksibel (Supriyono dalam Putra, 2015). Jika dilihat dari peran wirausaha, maka dapat kita sepakati bahwa pertumbuhan ekonomi dan pembangunan sosial ekonomi sangat dipengaruhi oleh faktor inovasi dan kewirausahaan (Bercovitz dan Feldman, 2006;

Systematic Literature Review: Increasing Performance of Women MSMEs Through Competitive Advantage Based on Digital Transformation and Innovation

“…Product Innovation Innovative Products [30-32, 67, 142-144]; [105]; [107]; [108]; [111]; [112]; [115]; [117]; [116]; [131]; [132]; [133]; [134]; [135]; [137] Time To Market Be The First In The Market [67,144] To answer the RQ2 question, about how to measure the variable of MSME Competitive Advantage, by analyzing in depth the 33 selected journals, as shown in Table 3.…”

“…Another meaning of Time To Market is the period between the conception of a product's design and the product's release on the market [177]. [39,164], [105,[165][166][167]; [106]; [110]; [115]; [116]; [117]; [125]; [126]; [122]; [130]; [132]; [135]; [77]; [36]; [166] Process Quality production speed (Process innovation increases productivity in operational activities, reduces production process costs, Improves product quality, Increases product value and service) [36,37,39,77,168,178,179], [107]; [111]; [113]; [114]; [119]; [122]; [106]; [127]; [128]; [129]; [139]; [37]; [164]; [165]; [167];…”

Comparative Analysis of Public Officials’ Innovation Capacity Between Central and Regional Agencies in Indonesia

“…There have been many research related to innovation culture and public sector's innovation. From a gender perspective, there is no difference in innovation capacity [12], however, there have been few research that explores public officials' innovation capacity and how is the comparison between central and regional agencies has not been detailed. Therefore, the aims of this research are (1) to identify and map the public officials' innovation capacity; (2) to determine whether there are differences in innovation capacity between public officials in central and regional agencies and provide recommendations to improve it.…”