Struktur Wacana dalam Iklan Bukalapak (Teori Van Dijk)

Efendi, Agik Nur; Azizah, Holifatul

doi:10.25139/fn.v3i2.2827

Cited by 3 publications

(3 citation statements)

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“…According to Damono in Efendi, in order to be classified as literature, a creation must be intended as literature by the author, written in the form of literature, and acknowledged as literature by the reader [1]. As a result, reader approval is critical in the acknowledgment of a piece of literature.…”

Section: Literature Reviewmentioning

confidence: 99%

The Society's Use of Digital Literary Reading Applications

Krismayani

Arfa²

2022

E3S Web Conf.

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Reading literature requires a process of communication between the writer and the reader as an awareness of the constellation of authors. Furthermore, in this digital era, obtaining digital literature has gotten easier. There are indeed various applications for reading digital literature that the public may utilize to meet their reading demands. The suitable reading application and the correct pattern of information retrieval will have a significant impact on the acquisition of literature to be read. This retrieval will have an impact on people's experiences reading digital literature. As a result, the goal of this study is to investigate the society's use of digital literature reading applications in Tulung District, Klaten Regency. The approach used in this study is qualitative. Interviews, documentation studies, and observations had been used to acquire data. Tulung District residents who have utilized digital literary reading programs in their daily lives were interviewed. According to the results of this study, the informants in this study were generally familiar with the various reading digital literature applications. However, Wattpad is the program they use the most to read digital literature. The application provides access to a variety of literature. The informants most commonly access and appreciate literature in the romance category. The results of this study may be utilized to provide a collection of literary reads in the library based on the types and genres of literature that are of public interest.

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Section: Literature Reviewmentioning

confidence: 99%

The Society's Use of Digital Literary Reading Applications

Krismayani

Arfa²

2022

E3S Web Conf.

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“…The aims and objectives of learning can only be achieved properly by students who are able to compile and arrange ideas and express them in writing clearly, fluently, and communicatively. This clarity depends on thought, organization, use and choice of words, and sentence structure (Efendi, 2008). In addition, it should be understood that writing skills (Maharah al-Kitabah), have at least three aspects, namely: proficiency in forming letters and mastery of spelling, the ability to improve speech, skills in generating thoughts and feelings with writing (M. Abdul Hamid, 2008).…”

Section: Al-qur'an Writing Skills (Maharah Al-kitabah)mentioning

confidence: 99%

Strengthening Al-Qur’an Writing Skills (Imla’) at The Partner’s Boarding School

Sholeh¹,

Pamuji²

2022

icontrees

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Every student at UIN Prof.KH. Saifuddin Zuhri is required to have the skills to read and write the Qur'an and the Practice of Worship (BTA-PPI). For each student, the level of competence for these skills will be tested specifically by a team determined by the director of Ma'had Al-Jami'ah. Based on data from Ma'had Al-Jami'ah, writing skills are skills that have a fairly low graduation rate, so it is necessary to make various efforts so that the level of writing skills for students is increased and better. Based on this, this study aims to describe in depth the strategies and efforts of one of the partner boarding schools of UIN Prof. K.H. Saifuddin Zuhri Purwokerto in teaching BTA-PPI skills, especially the skills in writing the Qur'an. This is field research with the descriptive qualitative method and uses interviews, documentation, and observation to find the data. The study results show that the partner boarding schools studied made various efforts to teach BTA-PPI skills, which were adjusted to the standards of Ma'had Al-Jami'ah. So students who live in the boarding school are intensively guided and directed to master BTA-PPI skills, especially the skills on writing the Qur'an.

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“…Kehidupan sekarang dihadapkan oleh dunia teknologi yang berkembang begitucepat. Sebagaimana alat komunikasi (internet) yang begitu canggih memberikan layanan-layanan untuk memudahkan kebutuhan sehari-hari yang diinginkan.Internet telah menciptakan masyarakat yang fragmantasi dan otonom.Penguna internet tidak hanya menjadi window browserssaja (Sullivan, 2013).Pengguna internet dapat berperan sebagai prosumer, produsen, sekaligus konsumen.…”

Section: Pendahuluanunclassified

Struktur Wacana dalam Iklan Bukalapak (Teori Van Dijk)

Efendi¹,

Azizah²

2020

J. Ilm. Fonema J. Edukasi Bhs. dan Sastra.

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Berbelanja online atau daring telah menjadi gaya hidup masyarat modern. Hal itu tidak terlepas dari berbagai kecanggihan teknologi.Situs jual beli online seperti Tokopedia, Lazada, Shopee, Bukalapak bersaing untuk memasarkan produk-produknya.Hal itu tentu membutuhkan strategi yang jitu. Salah satu cara memasarkan produk dan mudah dikenali masyarakat, yaitu dengan iklan. Penelitian ini bertujuan untuk mendeskripsikan dan menelaah struktur wacana dari salah satu iklan yang menarik, yaitu “Bukalapak” dengan menggunakan teori van Dijk. Jenis penelitian ini adalah penelitian kualitatif. Teknik analisis data dilakukan secara dokumentasi. Objek penelitian ini adalah iklan “Bukalapak”. Hasil penelitian ini menunjukkan bahwa superstruktur, yang terdiri dari struktur headline (kepala iklan), ilustration (ilustrasi), body copy (isi iklan), dan signature (logo). Kedua, struktur mikro yang terdiri dari unsur verbal dan non verbal. Ketiga, struktur makro, yang terdiri dari unsur makna iklan dan pesan iklan.Berdasarkan dari hasil penelitian, struktur wacana iklan “Bukalapak” telah menggunakan struktur wacana iklan yang lengkap, sehingga memudahkan pembaca untuk mengenali produk yang ditawarkan.

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Struktur Wacana dalam Iklan Bukalapak (Teori Van Dijk)

Cited by 3 publications

References 1 publication

The Society's Use of Digital Literary Reading Applications

The Society's Use of Digital Literary Reading Applications

Strengthening Al-Qur’an Writing Skills (Imla’) at The Partner’s Boarding School

Struktur Wacana dalam Iklan Bukalapak (Teori Van Dijk)

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