Surviving Strategy of Hospitality Sector in Pandemic Situation

Abstract

Crisis in 2020 is the impact of unexpected Covid-19 spreading all around the world in which period all social and economic aspects are forced to slowing down or even temporarily stopped. In almost all countries in the world, only few sectors are allowed to run the business normally. The sectors are mainly business offering basic needs such as grocery stores, certain food and beverage, and medical. The phenomena attack blatantly hospitality sectors and it must be faced by the stakeholders of the industry. In Indonesia, hospitality industry does suffer. The human centric characteristic of the industry requires interactions between people. Human interactions are well explained as the core activities in tourism industry in the old normal while it is to be avoided during the new normal of Covid-19. Business owners and managers fight against the condition which finally pushed them hardly to unfortunate decisions for the human capital of the industry and for many other strategic issues. The crisis is present and brings a huge impact to the hospitality sector that includes hotel and restaurant business. This study is to describe the picture of how this sector in Jakarta area overcomes the pandemic situation and until what extent the management is capable to handle. A qualitative research is conducted with narrative approach, by empathising to the human capital in the sector using grounded theory approach. Challenges are encountered by the hospitality practitioners and each one of them are trying to survive with their own way.

Comparative study: International chain and local chain hotel COVID-19 readiness strategies in Indonesia

“…Study found by Situmorang and Japutra (2021), repercussions and challenges in hospitality industry during COVID-19 could turn into opportunities, however, the readiness strategies deployed by hotel managers could be detrimental in the future. Further, according to Ardani and Harianto (2021) to survive the crisis, hospitality business has to be aware with the government regulations, maintaining their human capital, creating innovation program and maintaining and developing networks. Many of the research focused on the readiness strategies from the management perspective, so this study sought to provide empirical research focusing on hotel' attempts to generate customer satisfaction in order to regain customer trust, in addition both for local and international chain hotel in Indonesia.…”

Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries

“…For instance, giving special offers, lowering room rates, etc. (Ardani & Harianto, 2021 ) and operational changes, like, regular monitoring of COVID-19 protocols in hotels, assigning duties effectively among available staff, etc. (Pandey et al, 2021 ; Shrivastava & Shrivastava, 2021 ).…”

Student Perspective on Practical Learning Method in Pandemic of COVID-19

“…During the pandemic, it must be conducted using a distance learning method with various ways of delivery, where teachers are required to be as creative as possible in order to avoid boredom environment during the class, even though students still experience obstacles. The impact was not only affecting the educational sector, the industry has also experienced difficult situation [4]. Hospitality and tourism business players have to face revenue cut down while the sustainability of the business is in needs to be maintained [4].…”

“…The impact was not only affecting the educational sector, the industry has also experienced difficult situation [4]. Hospitality and tourism business players have to face revenue cut down while the sustainability of the business is in needs to be maintained [4].…”

“…It does require strategic actions, but convincing their guests to stay and consume with trust in hygiene, safety, and cleanliness is still a big question mark [4].…”