Sustainable Competitive Advantage of Indonesia’s Creative Economics: Fashion Sub-Sector

Muis, Afni Regita Cahyani; Harahap, Ali Musa; Hakiem, Fadhlan Nur

doi:10.31098/tsdr.v1i2.12

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Informal sector traders generally do not use additional labor because the volume and type of merchandise they sell are not too much and do not require assistance. However, it is different with informal sector traders who sell various types of merchandise and require additional labor, they will usually be assisted by their children, wives/husbands because they will not have to pay wages to them (Muis et al, 2020).…”

Section: Tabel 3 Cross Tabulation Between Initial Capital and Monthly...mentioning

confidence: 99%

“…However, there are some street vendors who no longer have husbands but still have dependents such as to support their children. Not infrequently, we also meet traders of the male gender, in general the males are physically better, the advantage usually of male traders is that they can go around selling (Muis et al, 2020).…”

Section: Tabel 3 Cross Tabulation Between Initial Capital and Monthly...mentioning

confidence: 99%

See 1 more Smart Citation

Characteristics Of The Informal Sector In Denpasar City

PRATIWI

Darma

Purnami

2022

JTEP

View full text Add to dashboard Cite

This research aim to determine the characteristics of the informal sector in the city Denpasar. The sample of this study was 50 respondents who were taken based on non probability sampling and data collection instruments use are questionnaire. The result of this study indicates that the characteristics of informal sector workers when viewed from the social side which is dominated by workers with education last high school (56%), meried status (72%), type of main job (56%), morning working hours (07.00-finished) (64%), daily sales intensity (80%), with fixed place of sale (56%), the average length of sale is less than 5 years (50%), with their own workers (68%). Characteristics when viewed from the demographic side which is dominated by women (58%), with an age range of 27 to more than 40 years (28%), from Karangasem regency (34%), where they live contracting/leasing (58% ), the type of merchandise sold is in the from of goods mixed (34%), with holiday intensity never having a day off (70%). Characteristics of the informal sector when viewed from the economic side, namely strating with initial capital an average or more than Rp. 400,000 (40%), and average monthly income an average of more than Rp. 1,100,000. from Karangasem regency (34%), where they live contracting/leasing (58%), the type of merchandise sold is in the from of goods mixed (34%), with holiday intensity never having a day off (70%).

show abstract

Section: Tabel 3 Cross Tabulation Between Initial Capital and Monthly...mentioning

confidence: 99%

Section: Tabel 3 Cross Tabulation Between Initial Capital and Monthly...mentioning

confidence: 99%

Characteristics Of The Informal Sector In Denpasar City

PRATIWI

Darma

Purnami

2022

JTEP

View full text Add to dashboard Cite

show abstract

“…For example, the cultural heritage, history, and geographical characteristics of Indonesia. This makes the Indonesian fashion industry a competitor in global trade (Muis, et al, 2020). As known, the potential of the creative industry in the fashion sector is able to provide a significant economic contribution and a large source of foreign exchange.…”

Section: Introductionmentioning

confidence: 99%

Innovative Response Cultural Fashion SMEs Towards Sustainable Business

Sholihah

Naufal

Ariescy

2023

TIJAB

View full text Add to dashboard Cite

Background: Research aims to identify the critical challenges and marketing strategies faced by cultural fashion SMEs and how they adapt to global changes to sustainable businesses. This research is descriptive qualitative. The data collection technique of this research used the interview method. The selection of informants in this study used a non-probability sampling method with a snowball sampling approach. Objective : This study aims to review the strengths and weaknesses, opportunities and threats based on information obtained from 7 informants Such as crafters, local communities, entrepreneur Udeng Pacul Gowang and representatives of the Sidoarjo Regency Education and Culture Office Method : The strategic factors of Udeng Pacul Gowang obtained are entered in the form of Internal Strategic Factors Analysis Summary (IFAS) and External Factor Analysis Strategic (EFAS) tables, where each factor of the company's strategy is weighted. Giving internal and external weights is based on the calculation of the category value of the assessment of each strategic factor, from here it is seen which one has the greatest influence and the smallest influence to provide an assessment. Next, the researchers matched internal strengths and weaknesses with external opportunities and threats based on the information obtained at the input stage. The analytical tools used in this study are the IE matrix (internal-external), the SWOT Quadrant Matrix, and the SWOT Matrix SWOT Analysis is able to identify the potential and barriers of the cultural fashion industry. Result : Innovative responses by SMEs in the cultural fashion industry are crucial for achieving sustainable business practices. The result of this study found that SMEs can use a range of strategies, including engaging in social and environmental responsibility practices, developing innovative products, and utilizing digital technologies to reach broader markets. Collaboration between SMEs, government, and other stakeholders is also important in developing sustainable business practices. These efforts can lead to positive outcomes, such as improved financial performance, enhanced social and environmental impacts, and increased competitiveness in the global market. Conclusion : (SMEs) play a crucial role in the socioeconomic development of a country. They create job opportunities, empower women, expand rural livelihoods, reduce poverty, contribute to GDP, develop businesses, and enhance entrepreneurial institutions. Among these SMEs are those in the creative industry of cultural fashion, such as Udeng Pacul Gowang products, which have global competitiveness. Udeng Pacul Gowang, made from batik cloth, is a product of state identity that can be used for cultural diplomacy. The development of this business potential requires the support of the government, the private sector, academics, and practitioners. The government can open up opportunities for UKM Udeng Pacul Gowang through policy regulations, while academics and practitioners can collaborate to conduct research and innovation for sustainable business continuity. The younger generation can also practice directly in understanding the business and culture of Udeng Pacul Gowang to regenerate craftsmen. The Sidoarjo Regency government's current support for local culture-based products requires evaluation and follow-up to provide capital grants, soft skills training, and appropriate technology for the digital era's challenges. Keywords: marketing strategy; cultural fashion; smes; sustainable business

show abstract

Strategic analysis of competitive advantages of light industry and fashion industry enterprises

Khvorostyanaya

2023

EATP

View full text Add to dashboard Cite

Subject. The article considers the role of competitive advantages for the light industry and fashion industry. Objectives. The purpose is to perform a strategic analysis of the light industry and fashion industry enterprise, determine the role of competitive advantages for the strategic leadership of light industry and fashion industry enterprises (Inditex company). Methods. The study employs methods of economic analysis, synthesis, and comparison, the well–known concepts of strategic marketing and branding, the methodology of strategizing by V.L. Kvint, a foreign member of the Russian Academy of Sciences, and fashion strategizing, the industry methodology of strategizing in the field of light industry and fashion industry. Results. Based on the analysis, I substantiated the hypothesis that competitive advantages play the most significant role for the formation of a unique business model that provides strategic leadership. The paper offers a conceptual scheme of identified competitive advantages based on the value-added cycle for the industry. Conclusions. The findings can be used by companies of the industrial sector to form their own competitive advantages and strengthen their positions in the market. Managerial flexibility together with implemented innovations ensure full satisfaction of customer needs, which is confirmed by economic and financial indicators.

show abstract

Sustainable Competitive Advantage of Indonesia’s Creative Economics: Fashion Sub-Sector

Cited by 3 publications

References 0 publications

Characteristics Of The Informal Sector In Denpasar City

Characteristics Of The Informal Sector In Denpasar City

Innovative Response Cultural Fashion SMEs Towards Sustainable Business

Strategic analysis of competitive advantages of light industry and fashion industry enterprises

Contact Info

Product

Resources

About