Technology acceptance model for online cinema ticketing among moviegoers in java island Indonesia: an empirical study on tix id application

Abstract

Based on the technology acceptance model, factors that form the intention to use of technology product of performed by individual users are perceived ease of use and perceived usefulness. The purpose of this study is to examine the effect of these two variables along with the attitude toward using as a part of the theory of planned behavior as the intervening variable. This research is conducted under quantitative with partial least square (PLS) method. The results show that perceived ease of use has no effect on other variables while perceived usefulness has a significant effect 0.191 on attitude toward using and effect 0.490 intention to use. In addition, there is a significant effect influence perceived usefulness as 0.581to attitude toward using and effect as 0.338 intention to use.

The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era

“…A technology system that provides many benefits will be more comfortable for users who use the technology (Palumian et al, 2021). Perceived usefulness in the use of video games with good image and subjective form and social interaction can result in discomfort and insecurity impact in using sports and fitness wearable devices as a form of negative technology readiness to have a negative effect on perceived usefulness (Kim and Ciu, 2019).…”

“…Distance restrictions and avoiding enclosed spaces result in cinemas not being allowed to operate. Cinema that did not operate during the pandemic caused moviegoers to watch movies online (Palumian et al, 2021). Movie fans subscribe to movies online and access movies according to the wishes of the audience.…”

The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment

“…The ease and confidence of technology users provided in providing needs and being able to assist in achieving goals (Javad et al, 2022). Ordering tickets online as a form of TAM can provide convenience for moviegoers (Palumian et al, 2021). TAM is a tool used to predict and explain the acceptance and use of information technology or reject its use (Foster et al, 2022).…”

“…Perceived ease of use positively impacts perceived usefulness of adopting mobile e-wallets (Sarmah et al, 2021). Purchasing tickets online makes it easier for moviegoers, and the perceived usefulness impacts e-wallet application e-ticket payments (Palumian et al, 2021). Ease of use in accessing films as streaming applications can impact perceived usefulness during Covid 19 (Basuki et al, 2022).…”

“…The measurement items used to measure E-WOM adopt the research of Tarigan et al (2022), provide reviews that are objectively beneficial to others (e-WOM1), provide varied reviews (e-WOM2), provide recommendations to others (e-WOM3), encourage others to make decisions (e-WOM4). The measurement items set for ease of use adopted Basuki et al (2022), Bassiouni et al (2019), Zhang et al (2014), Palumian et al (2021), andRauniar et al (2014) are easy to use e-wallet (EoU1), ease to understand e-wallet process (EoU2), ease to install e-wallet system (EoU3), and ease to pay e-wallet (EoU4). The measurement items set for perceived usefulness adopted by the research of Basuki et al (2022), Zhang et al (2014), Kowalczuk (2018), andRauniar et al (2014) are shortening payment time (PU1), reducing administrative costs (PU2), getting fast information (PU3), easily updating the latest system (PU4) and processing payments in real-time (PU5).…”