Perkembangan motivasi belanja konsumen ter­ha­dap produk fashion di­dukung oleh perkembangan media so­sial. Di sisi lain pengambilan keputusan pe­m­­­­­­­­­belian dalam fashion sangat dipengaruhi oleh in­for­masi dan sumber yang tersedia di masyarakat. Penelitian ini bertujuan un­tuk me­nge­tahui pe­­ngaruh dari media sosial terhadap ke­pu­tusan pembelian melalui motivasi kon­sumen pa­da produk fast fashion. Penelitian ini menggu­nakan metode kuantitatif. Sebanyak 100 res­pon­den ditentukan dengan menggunakan purposive sam­­pling. Da­ta di­kum­pul­kan meng­gu­nakan ang­ket serta diolah meng­gu­­nakan partial least square. Ha­sil penelitian menunjukkan bah­wa media sos­i­al berpengaruh pada keputusan pembelian, dan motivasi konsumen ber­pe­nga­ruh signifikan ter­­­hadap ke­pu­tusan pembelian produk fast fas­hion

Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and the Generation Y. Although the age gap between these two generation cohorts is not wide, the Generation X has distinctive purchase behaviors that are different from the Generation Y. In the fashion business, the Generation X consumers do not consider the brands in purchasing their clothes, but they calculate the benefits in buying a clothing product. However, the Generation Y consumers consider it as a part of their social status, therefore, they position themselves in the middle class or the upper class by what they wear. The aim of this research is to investigate the different purchase behaviors of the Generation X and Y in buying fast fashion products in Surabaya. The purchase behaviors are reflected through such variables as shopping orientation, status consumption, and impulse buying. As this is a quantitative research, the data are collected using questionnaires that are distributed to 100 respondents. The respondents are chosen using the purposive sampling technique. Then, the data are tested for the validity, reliability, normality, and homogeneity. To test the hypothesis, the independent samples t-test is used. The results show that the differences between the Generation X and the Generation Y are significant in their shopping orientation and impulse buying. However, there are no significant differences in the status consump-tions.

Based on the technology acceptance model, factors that form the intention to use of technology product of performed by individual users are perceived ease of use and perceived usefulness. The purpose of this study is to examine the effect of these two variables along with the attitude toward using as a part of the theory of planned behavior as the intervening variable. This research is conducted under quantitative with partial least square (PLS) method. The results show that perceived ease of use has no effect on other variables while perceived usefulness has a significant effect 0.191 on attitude toward using and effect 0.490 intention to use. In addition, there is a significant effect influence perceived usefulness as 0.581to attitude toward using and effect as 0.338 intention to use.

The number of consumers can be used as a measuring tool in determining the company's sales success. Repurchase intention reflects the needs of consumers in repeat purchasing patterns. Factors that can increase repurchase intention are knowledge of products and consumer involvement with products. Product knowledge can increase repurchase intention because with the information about the quality of the product can trigger repeat purchases. Also, product involvement can increase repurchase intention because the consumers can evaluate the products directly and decide to purchase another product that has met their needs This study aims to measure the effect of product knowledge on repurchase intention and the effect of product involvement on repurchase intention on Tupperware products for Surabaya market. The research is using a quantitative approach, and take a sample from housewives who reside in Surabaya. Data are collected through questionnaires distributed to 150 people. Only 102 questionnaires are valid. Then, the data are processed using SPSS. The results show that product knowledge affects repurchase intention and product involvement significantly affects repurchase intention in Tupperware products among housewives in Surabaya, Indonesia.

The current era of globalization is driving a lot of competition. Competition is increasing, but it is not balanced with available job openings and causes educated unemployment to increase. Educated unemployment is increasing and encouraging people to try professions to become entrepreneurs. Based on previous research, entrepreneurial creativity has an effect on entrepreneurial spirit and entrepreneurial mindset on entrepreneurial spirit. The entrepreneurial creativity has an effect on entrepreneurial spirit, on the other side entrepreneurial mindset has an effect on entrepreneurial spirit. Research conducted emphasizes the impact of entrepreneurial creativity and entrepreneurial mindset on entrepreneurial spirit among undergraduate students in Surabaya. This research takes data. This data is taken from a private university in surabaya with management study program A accreditation with a total of seven private universities. Data obtained from distributed questionnaires 149 and returned 130 respondend with Statistical Product and Service Solutions (SPSS). The results showed that entrepreneurial creativity had a positive and significant effect on entrepreneurial spirit and entrepreneurial mindset had a positive and significant effect on entrepreneurial spirit. This research can be developed by adding entrepreneurial education, innovation, and career choice variables. This research can be applied to undergraduate student in Indonesia that have management study programs.