“…Workforce productivity is also a beneficiary from implementing video conferencing (VC). This, in turn, provides telecoms companies and other providers of VC solutions with real‐life examples to showcase the benefits of these solutions to customers (Ahmed, Ishaque, Nawaz, Ali, & Hayat, ; Hartig, Johansson, & Kylin, ; Nakamura, Masuda, & Kiyokane, ; Roby, ; Vinsonhaler et al., ). In addition, these solutions contribute intangible attributes of a company's employee value proposition, such as work/life flexibility and the company's commitment to environmental protection.…”