2021
DOI: 10.1371/journal.pone.0247582
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The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis

Abstract: In recent years, the growth of cryptocurrency has undergone an enormous increase in cryptocurrency markets all around the world. Sadly, only insignificant heed has been paid to the unveiling of determinants of cryptocurrency adoption globally, particularly in emerging markets like Malaysia. The purpose of the study is to examine whether the application of deep learning-based dual-stage Partial Least Square-Structural Equation Modelling (PLS-SEM) & Artificial Neural Network (ANN) analysis enable better in-d… Show more

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Cited by 109 publications
(101 citation statements)
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“…Moreover, factors that affect customer loyalty in the banking industry of Brazil were studied [ 88 ]. With regard to financial issues, UTAUT2 was used with trust and personnel innovativeness to measure intention to adopt cryptocurrency [ 89 ].…”
Section: Search Results and Statistical Information Of Articlesmentioning
confidence: 99%
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“…Moreover, factors that affect customer loyalty in the banking industry of Brazil were studied [ 88 ]. With regard to financial issues, UTAUT2 was used with trust and personnel innovativeness to measure intention to adopt cryptocurrency [ 89 ].…”
Section: Search Results and Statistical Information Of Articlesmentioning
confidence: 99%
“…The combination of SEM and ANN in this type of research involves the adoption of technology, concern for resistance to innovation and enhancing perceived responsiveness [ 58 ]. Moreover, the use of deep learning-based dual-stage PLS-SEM and ANN analysis provides more in-depth test findings than a single-step PLS-SEM, allowing for the identification and prediction of variables [ 89 ]. PLS-SEM outperforms CB-SEM in terms of the statistical precision of causal theories [ 87 ].…”
Section: Discussionmentioning
confidence: 99%
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“…is booming. Hence, convenient and digital financial services are highly required to support the running of business [ 13 ].…”
Section: Literature Reviewmentioning
confidence: 99%