The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Sheu, Jyh-Jian; Chu, Ko-Tsung; Wang, Sheng-Ming

doi:10.1016/j.tele.2016.08.013

Cited by 14 publications

(9 citation statements)

References 9 publications

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“…They tend to underestimate the effect of peer pressure on themselves since that is something they cannot use their senses to evaluate. This finding conforms with the previous studies as Sheu et al (2017), Gheorghiu et al (2015), Gillani (2012), Turcinkova andMoisidis (2011), Chang et al (2011), and Bearden and Etzel (2001) propose the concept of peer pressure (or reference group) is of great importance in understanding the buying behavior of consumers as these groups make a major and significant impact on the consumer behaviour.…”

Section: T-test Analysissupporting

confidence: 92%

“…Furthermore, peer pressure is the direct or indirect influence that is exerted on a peer group, observers or individuals who encourage others to change their attitudes, values, or behaviors to conform to groups as a socially acceptable behaviour under it (Gulati, 2017;Akar et al, 2015). As Sheu et al (2017) andGillani (2012) propose the social circle of a person comprises of his or her peers, which constitute siblings, friends and acquaintances.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As Sheu et al (2017) and Sisa and Theuns (2014) demonstrate from marketing and consumer-behavior perspectives, the influence of reference groups on individual behavior is often manifested in the types of products and brands purchased by individuals. That is, product involvement affects consumer behaviour, such as purchase intention (Hoonsopon and Puriwat, 2016;Gillani, 2016;Hung et al, 2012;Wu and Huan, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…As proven by previous studies (Gheorghiu et al, 2015;Gillani, 2012;Childers and Rao, 1992;Bearden and affect consumers" decisions is peer pressure (Anderson and Sullivan 1990). However, the research on peer pressure remains limited to the region of North America (Sheu et al, 2017;Ali and Dwyer, 2010;Makgosa and Mohube, 2007). That creates a knowledge gap between businesses in the American market and the Asian market and therefore can serve as a room for improvement in the future in Asian markets.…”

Section: Introductionmentioning

confidence: 99%

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Peer pressure and its influence on consumers in Taiwan

Chang¹,

Nguyen²

2018

Afr. J. Bus. Manage.

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The social influence in the form of peer pressure is prevalent in many countries across the globe. Peer pressure is the influence of a group on behaviors of individual members of that group such that the individuals tend to follow what everybody does. In the field of business, understanding consumer's interest is of paramount importance and therefore understanding peer pressure can be a useful tool to persuade consumers to follow their peers and buy the targeted products. How this can help businessmen promote sales and increase the brand awareness thus remains an open question for many researchers. Therefore, this study was designed to investigate the importance of peer pressure on the consumption behavior of customers in Taiwan. The hypothesis is that peer pressure has a positive correlation with consumers' decisions to buy, that is, the more consumers are affected by their peers, the more they are willing to buy products that their friends buy. This study also investigated the possible explanations for the influence of peer pressure on consumption behaviors in Taiwan (if any) and from the results obtained, suggestions on how to attract more customers and increase brand awareness in Taiwan, with respect to peer pressure, were also proposed. Online and printed questionnaires were given to a wide range of participants of different characteristics including age groups, races and gender. The results were then statistically processed using SPSS software. A total of 103 participants took part in the research and the impacts of peer pressure, together with possible explanations, were examined. Possible applications of the results in real life businesses were also given.

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Section: T-test Analysissupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Peer pressure and its influence on consumers in Taiwan

Chang¹,

Nguyen²

2018

Afr. J. Bus. Manage.

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“…Although game experience is not studied, attractive social network gamified setting impacted consumer satisfaction and perception of services quality (Liu, Li, Xu, Kostakos, & Heikkilä, 2016) and purchase intention of gamified products is prognosticate impacted by attitudes and perceived usefulness (Bittner & Schipper, 2014). Furthermore, intention to recommend is predictably impacted by the extent of information, interpersonal interaction, and generous identification when purchasing in a gamified settings (Sheu, Chu, & Wang, 2017). As such, mindful of the impact of game experience in different domains, the following hypothesis has been designed:…”

Section: Literature Reviewmentioning

confidence: 99%

Customer game experience impact on gamification and online purchasing

Haziri

Shabani

Chovancová

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

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Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform

Ping

Zhong

et al. 2023

Electronic Commerce Research and Applications

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The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Cited by 14 publications

References 9 publications

Peer pressure and its influence on consumers in Taiwan

Peer pressure and its influence on consumers in Taiwan

Customer game experience impact on gamification and online purchasing

Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform

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