The Effect of Entrepreneurship Orientation and Market Orientation on Marketing Performance of Furniture Home Industry in Sawahan District

Sudarmadji, Chatarina Felisia; Sidharta, Helena; Wiryakusuma, I Gusti Bagus Yosia

doi:10.37715/rme.v4i2.1239

Cited by 3 publications

(5 citation statements)

References 5 publications

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“…The result in this study is agreed with research from others Liliyan [39], Hadiyati and Lukiyanto [40], and Keh et al [38] that also proved a significant positive correlation between marketing performance and entrepreneurial orientation. However, the result of this study contradicts findings from another group [41], which proclaims that entrepreneurial orientation is a non-significant factor for marketing performance. Previous studies on this topic have agreed with the positive correlation presented in this study.…”

Section: Hypothesis Testing 1: the Effect Of Social Capital On Market...contrasting

confidence: 99%

The Role of Entrepreneurship Orientation in Mediation of Social Capital and Innovation to Augment Marketing Performance of Small Medium Enterprises (SMEs)

Zaini¹,

Poernamawati²

2022

Advances in Economics, Business and Management Research

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In this study, we focus on the importance of entrepreneurship to mediate social capital and innovation, thus improving the marketing performance of Small and Medium Enterprises (SMEs). We took the research sample from exporting SMEs members of the East Java SMEs Facebook group with a total number of members of 19,100 accounts. In addition, we took 100 exporting SMEs as samples based on the Slovin formula. The partial Least Squares (PLS) method was used to analyze the research result. The study results are divided into two parts of a correlation: direct and indirect correlation. 1) Direct correlation analysis shows that from 5 correlations, 3 correlations have a significant effect: social capital variables on innovation and entrepreneurial orientation; the variable of entrepreneurial orientation on marketing performance. Furthermore, two correlations do not affect marketing performance: innovation and social capital. 2) The indirect correlation analysis shows two significant correlations: the social capital positive association with the marketing performance with the aid of both innovation and entrepreneurial orientation, and the social capital positive association with marketing performance solely via entrepreneurial orientation. Furthermore, there is 1 correlation that has no effect, namely: social capital variable in marketing performance through innovation. From these results, we can demonstrate that entrepreneurial orientation is crucial to enhancing the influence of innovation and social capital on marketing performance. This research finding has two implications: First, the research results can be used as a reference for applying innovation, social capital, and the entrepreneurial orientation of East Java's exporting SMEs. Second, the study results will guide local governments in making policies to assist exporting SMEs in improving their marketing performance.

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Section: Hypothesis Testing 1: the Effect Of Social Capital On Market...contrasting

confidence: 99%

The Role of Entrepreneurship Orientation in Mediation of Social Capital and Innovation to Augment Marketing Performance of Small Medium Enterprises (SMEs)

Zaini¹,

Poernamawati²

2022

Advances in Economics, Business and Management Research

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“…Convergent validity has good criteria, if it has an AVE value greater than 0.5 (Obeidat, 2016). The average variance extracted (AVE) The Fornell Larcker and heterotrait-monotrait (HTMT) ratios in the study were conducted to test the discriminant validity (Sudarmadji et al, 2020). The results of the Fornell and Larcker Test HTMT Ratio in Table 2 show a value that is greater than the correlation between variables.…”

Section: Resultsmentioning

confidence: 99%

influence of market orientation and entrepreneurship orientation in achieving hospital performance

Dhiandani,

Nurudin,

Kosasih

et al. 2023

ijhs

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This study aims to deepen knowledge about the direct effects of entrepreneurial orientation (EO) and market orientation (MO) on hospital performance using the structural equation modeling partial least squares (PLS-SEM) model. This research is a quantitative, non-experimental, and descriptive study using the PLS-SEM statistical technique. The PLS-SEM results show that the first hypothesis of market orientation does not have a direct effect on hospital performance with a t-statistic value of 1.29 <1.96 with a p-value of 0.018 <0.05. The second hypothesis, entrepreneurial orientation has a direct effect on hospital performance t-statistic 10, 85> 1.96 with a p-value <0.005 so that the second hypothesis is declared accepted. The results show sufficient evidence that EO positively affects hospital performance. Likewise, the impact of EO on hospital performance is positive either directly. Regarding managerial implications, the study provides managers with insight into the process of strategy formation and decision-making, emphasizing the importance of both encouraging the development of EO capabilities and focusing efforts on being proactive and innovative to improve hospital performance.

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“…The rise of a knowledge-based economy requires regulation due to the increasingly important role of social capital in an organization or company [14][15][16]32]. The important role of social capital is a determinant of sustainable business performance, because social capital is not only an intangible static asset, but also an ideological process and a tool to achieve banking goals, helping to create products that benefit consumers and organizations [33][34][35][36][37].…”

Section: Social Capitalmentioning

confidence: 99%

“…The blue ocean strategy is applied in four ways by eliminating the core business that is not functioning optimally, reducing the system that cannot be developed in the community or with consumers [17,21,37]. Furthermore, it is important to improve synergies with maximum human resources, such as social capital simulations, to support core businesses and make high-value products that are minimized based on market orientation.…”

Section: Value Innovation Capabilitymentioning

confidence: 99%

“…The results of this study state that it is positive and significant that external factors of customers and market needs have a very good effect on improving the performance of the banking business in Kal-Teng in Indonesia. This becomes a reference to the bank's business strategy method, which has the potential to increase bank sales, growth and profits [26,27,[34][35][36][37]40,44,48].…”

Section: Market Orientation Social Capital and Value Innovation The I...mentioning

confidence: 99%

See 1 more Smart Citation

The Role of Value Innovation Capabilities in the Influence of Market Orientation and Social Capital to Improving the Performance of Central Kalimantan Bank in Indonesia

Christa

Wardana

Dwiatmadja

et al. 2020

Journal of Open Innovation: Technology, Market, and Complexity

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Research in the field of banking business management during a pandemic requires the cooperation of organizations with the changing business environment. Resources that are able to be managed effectively and efficiently at the Central Kalimantan Regional Bank in Indonesia are thus managed in an effort to support the organization. The key to the bank’s performance as an innovative organization lies in the core business values that are strengthened by organizational resources, so that the focus of value innovation becomes the activities that improve business performance as a mediating factor between external and internal factors. Research was conducted on 250 senior employees with quantitative analysis using the Structural Equation Modelling-Partial Least Square (SEM-PLS) statistical tool. It was found that external factors originating from market orientation and social capital significantly improved business performance. The success of the mediation process as a novelty research conceptual research has significant positive results as a core business innovation to improve the business performance of Central Kalimantan regional banks. The research objective is to improve banking performance by collaborating between consumer needs, value innovation and social capital as a trigger for excellent change in Bank Kal-Teng. The value of this research is as a reference for innovating capability value as the main business strategy using information from external factors, so as to improve the bank’s business performance as needed.

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The Effect of Entrepreneurship Orientation and Market Orientation on Marketing Performance of Furniture Home Industry in Sawahan District

Cited by 3 publications

References 5 publications

The Role of Entrepreneurship Orientation in Mediation of Social Capital and Innovation to Augment Marketing Performance of Small Medium Enterprises (SMEs)

The Role of Entrepreneurship Orientation in Mediation of Social Capital and Innovation to Augment Marketing Performance of Small Medium Enterprises (SMEs)

influence of market orientation and entrepreneurship orientation in achieving hospital performance

The Role of Value Innovation Capabilities in the Influence of Market Orientation and Social Capital to Improving the Performance of Central Kalimantan Bank in Indonesia

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