The Effect of Personal Factors on the Customer Rating of the Quality of Services of the Islamic Banks Operating in the Syrian Coast

Abstract

This research aims at identifying with the customers' evaluation of the quality of services in Islamic banks branches in the Syrian coast (the cities of Latakia and Tartous Contribution/ OriginalityThe study documents the measurement of services quality in branches of Islamic banks in Syrian coast which helps comparing between the level of their services and identifying with the impact of customers' personal factors on their evaluation which enables the bank to make its services suit customers.

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