2016
DOI: 10.1002/asi.23629
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The effect of personalization provider characteristics on privacy attitudes and behaviors: An Elaboration Likelihood Model approach

Abstract: Many computer users today value personalization but perceive it in conflict with their desire for privacy. They therefore tend not to disclose data that would be useful for personalization. We investigate how characteristics of the personalization provider influence users' attitudes towards personalization and their resulting disclosure behavior. We propose an integrative model that links these characteristics via privacy attitudes to actual disclosure behavior. Using the Elaboration Likelihood Model, we discu… Show more

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Cited by 50 publications
(22 citation statements)
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“…Furthermore, entering all the moderating effects simultaneously in a single step can help control the Type I error (Frazier, Tix, & Barron, 2004). In this regard, this approach has been widely employed in recent studies (for example, Ali, Musawir, & Ali, 2018;Arazy, Gellatly, Brainin, & Nov, 2016;Chua & Banerjee, 2015;Hong, Lee, & Suh, 2017;Kobsa, Cho, & Knijnenburg, 2016;Venkatesh, Thong, & Xu, 2012). To evaluate the potential confounding effects induced by simultaneously considering multiple moderating effects, this study further included a three-way interaction effect among independent variables and the moderator in the model.…”
Section: Structural Modelmentioning
confidence: 99%
“…Furthermore, entering all the moderating effects simultaneously in a single step can help control the Type I error (Frazier, Tix, & Barron, 2004). In this regard, this approach has been widely employed in recent studies (for example, Ali, Musawir, & Ali, 2018;Arazy, Gellatly, Brainin, & Nov, 2016;Chua & Banerjee, 2015;Hong, Lee, & Suh, 2017;Kobsa, Cho, & Knijnenburg, 2016;Venkatesh, Thong, & Xu, 2012). To evaluate the potential confounding effects induced by simultaneously considering multiple moderating effects, this study further included a three-way interaction effect among independent variables and the moderator in the model.…”
Section: Structural Modelmentioning
confidence: 99%
“…Cheng and Loi () examine the effect of brand trust on intention to purchase under different processes. In previous privacy literature, Kobsa, Cho, and Knijnenburg () examine how general privacy concerns and privacy self‐efficacy moderate the relationship between provider and perceived privacy protection. Other studies apply dual process theories in general following a meta‐theoretical approach.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Past research in fact shows the importance of cognitive information processing for privacy issues (e.g., [8,32,34]). Knijnenburg and colleagues [31], for instance, document that people automatically provide personal information on website forms when an autocompletion feature fills out forms by default with previously stored values.…”
Section: Psychological Aspectsmentioning
confidence: 99%