“…That is, one individual conforms to another's expectation (or to expectations shared collectively; i.e. norms; Bicchieri, 2006;Hawkins et al, 2019) to "gain or maintain acceptance" (Kelley, 1952, p. 411), to avoid "social sanctions" (Cialdini et al, 1990, p. 1015; see also, Schwartz, 1977, p. 225), to achieve "social success" (Paluck et al, 2016, p. 556), or to "signal belongingness to a group" (Toelch & Dolan, 2015, p. 580).…”