The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe

Štreimikienė, Dalia; Lasickaitė, Kristina; Škare, Marinko; Kyriakopoulos, Grigorios L.; Dapkus, Rimantas; Duc, Pham Anh

doi:10.1002/csr.2099

Cited by 16 publications

(13 citation statements)

References 61 publications

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“…With corporate social responsibility (CSR) now a major part of many business practices, the airline industry is under growing pressure to provide a clean, safe, and reliable transportation service to their employees and passengers [1,2]. However, the recent COVID-19 pandemic posed new CSR challenges for an industry struggling to stay viable.…”

Section: Introductionmentioning

confidence: 99%

Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry

et al. 2021

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This study expands Carroll’s CSR typology with the public health and safety dimension to examine how the airline industry’s CSR and public health and safety activities influence flight attendants’ organizational identification, self-esteem, and commitment to the company during COVID-19. A total of 342 South Korean flight attendants participated in online surveys. Based on social identity theory and using structural equation modeling (SEM), the study reveals that ethical-, economic-, and philanthropic-CSR and public health and safety are positively related to organizational identification and that all are linked to the self-esteem and organizational commitment of flight attendants. However, legal-CSR did not affect their organizational identification. The results suggest that “public health and safety” should be applied when initiatives aim to enhance flight attendants’ organizational behavior. The study’s findings contribute to the literature by extending the original CSR model and providing theoretical and practical implications for academic researchers and airlines during a pandemic.

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Section: Introductionmentioning

confidence: 99%

Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry

et al. 2021

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“…Wagner et al (2009) introduced corporate hypocrisy in the marketing field and conceptualized the inconsistency between a company's CSR actions and its pitch as corporate hypocrisy. Several recent studies have indicated that corporate hypocrisy is the CSR belief that a firm claims to be something that it is not (Shim and Kim, 2017;Streimikiene et al, 2020).…”

Section: Literature Review and Theoretical Framework 21 Corporate Hyp...mentioning

confidence: 99%

How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection

Jung

Hur

2023

IJBM

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PurposeCustomer co-creation behaviors significantly affect a firm's performance and sustainable growth. This study tested the mediating role of corporate reputation in the relationship between corporate hypocrisy and two types of customer co-creation behaviors: customer citizenship behavior and customer participation behavior. The study also investigated the moderating effect of self-corporate brand connection on the corporate hypocrisy–corporate reputation relationship and the indirect relationship between corporate hypocrisy and customer co-creation behavior through corporate reputation.Design/methodology/approachThe authors conducted a two-wave research survey with 346 Korean bank customers and tested our hypotheses using PROCESS Macro.FindingsCorporate reputation mediated the relationship between corporate hypocrisy and customer citizenship/participant behavior. The negative effect of corporate hypocrisy on corporate reputation was more pronounced when self-corporate brand connection was high. Self-corporate brand connection further moderated the indirect effect of corporate hypocrisy on customer citizenship/participant behavior through corporate reputation.Originality/valueThe results clearly explain how corporate hypocrisy affects customer co-creation behavior. This study advances corporate hypocrisy and corporate reputation research by proposing and verifying a moderated mediation model.

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“…Such understanding of responsible business means that CSR is noticed by stakeholders and influences the perception of the company. Companies strive to implement their strategic plans and maximize profits, taking into account the economic, social, and environmental issues that arise in their operations (Streimikiene et al, 2020 ). Based on the opinion of the European Commission, Stoian and Gilman ( 2017 ) define CSR as the responsibility of enterprises for their impact on society.…”

Section: The Area Of Corporate Social Responsibility Activitiesmentioning

confidence: 99%

Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic

Tworzydło

Gawroński

Opolska-Bielańska

et al. 2021

Corp Soc Responsibility Env

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Care for the external and internal environment of the company, ethics and human resources, as well as the organizational culture, is a crucial element for the importance and competitive advantage of the company. It was especially noticeable during the SARS‐COV‐2 pandemic. Companies began to grapple with difficulties, which contributed to an increased interest in crisis management competencies. The pandemic has permanently changed the functioning of society and the image of many industries, including public relations. The analysis of changes in the demand of companies for CSR‐related activities after the pandemic becomes a valuable element of the direction of innovative research. Recognizing the interest, these aspects of the company were verified. The article uses data obtained in the course of the implementation of three independent research projects realized in Poland. The first study concerned crisis management from the perspective of a public relations agencies. The structures of the offer of public relations services (including CSR strategies) were examined. The responses of some public relations specialists regarding CSR and activities in this area after the COVID‐19 pandemic were extracted from the second research project. The last, third project involved specialists employed in PR agencies. The research area covered changes in the demand of companies for CSR‐related activities after the pandemic and the desired areas of training and personal development, with particular emphasis on CSR. The common denominator of all three projects is CSR campaigns and the way they are implemented by PR specialists.

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The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe

Cited by 16 publications

References 61 publications

Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry

Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry

How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection

Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic

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