Communication has a significant effect on the quality of public services (Hardiyansyah, 2011), therefore communication services are one of the keys to success in the implementation of public services. The phenomenon of service communication problems is reflected in the results of the last 4 years survey conducted at Pariaman Public Hospital (Ariany; kusdarini; Sitriwanti, 2015 Sitriwanti, , 20162017;, shows the public dissatisfaction to the behavior of service providers in the interaction process. Miss understanding happened when communication between officers and the community is not conveyed properly. Work pressure is one of the justifications for the emergence of this phenomenon. The research conducted with qualitative method aims to contribute in solving communication problems in service interactions in hospitals, by presenting a service communication model that is built by communicators, because communicators are important dimensions in the communication process. The communication theory proposed by Stewart L.Tubbs and Sylvia Moss, 2006, there are five output indicators ineffective communication which emphasized more on the communicant is applied in dissecting and analyzing an effective communication model.
IntroductionThe process of communication by street-level staff becomes a determining factor of service quality for the public sector service delivery unit. When street-level staff can transfer information to the users through an acceptable communication process, communication can influence service users' perceptions of service quality without focusing only on service outputs. This symptom is showed in the results of research conducted from 2013 to 2016 at three of Government Public Hospitals (RSUD) owned by the government of West Sumatra Province. It is showed that the service behavior group including service communication received poor response from service users, so the level of satisfaction of the service user community is relatively low. This condition reinforces Hardiyansyah's statement, (Hardiansyah, 2015), that communication significantly influences the quality of public services, and street-level staff can build this unique condition (Lipsky, 1980) because in the process of interaction they can transfer value, commitment to people's needs and trust (Cramer & Bjørnskov, 2017;Lipsky, 1980). The previous studies related to service communication mostly focused on organizational communication in conducting services, as well as the strategy and influence of communication to the effectiveness of service organizations. The limitations of studies on the important role of street-level staff communication in building service quality perceptions are still under-examined. As a study conducted by Andi Wahyudi, 2010, examines the urgency of communication in supporting the effectiveness of public service delivery; Liando and Tulung, 2013, examined the effectiveness of government communication of public services in Manado city; and Kusumadinata and Fitriah, 2017, examined the problem of public service communicati...