The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination

The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance

“…Comprehensive continuous monitoring of market forces include quality management through the implementation of regulatory processes, and involve all hotel departments to develop a proper response to the market, all of which lead to reach the desired market. Raju & Lonial (2002); Sittimalakorn & Hart (2004) stated that the trend towards market orientation mediates the effect of quality on the competitive edge effect, and competitive edge leads to business performance. Decided to market orientation should include a focus on customers and prospective customers of the hotel (Anwar, 2008(.…”

Measuring and Evaluating Efficiency of Hospitals Through Total Quality Management

“…The identification of the input and output dimensions a questionnaire were constructed. The instrument used in this study originally was developed by Jayant V. Saraph, P. George Benson, and Roger G. Schroeder with the purpose of identifying critical factors (areas) of total quality management in a business unit adapted by Raju, Lonial for use in the hospital industry (Raju & Lonial, 2002).…”

The Effects of Human Resource, Marketing and Manufacturing Performance on Financial Performance

“…Furthermore, marketing researches show that various decision areas in marketing, such as the product, price, place, and promotion in relation to marketing outcomes which affect organizational performance (Perreault and McCarthy, 1999). Raju and Lonial's (2002) studies show that new product/service development, research and development of new innovations, building competitive advantage, and creating new markets are significantly important key marketing strategies. These are significantly related to financial performance.…”