The Impact of University Uniqueness on Indonesian Universities' Competitiveness in the New Normal Education System

Abstract

The new normal learning process remains extremely difficult to implement due to changing one's mentality. Educators are not agents of knowledge dissemination. Nonetheless, it must fundamentally transform into motivators, inspirations, and collaborators in the process of developing the capacity to ask critical questions about the information contained in cyberspace and the general dearth of universities. It can organize online higher education programs properly is still a small number and coupled with students' lack of comprehension of the material provided by the lecturer online, which is significantly different from the face-to-face learning method. This research was conducted descriptively by employing a quantitative approach. This research aims to ascertain the capabilities of universities and their impact on the results achieved by universities in terms of competitiveness. The study's findings indicate that the university's unique capability significantly impacts its competitiveness.

The Analysis of Brand Extension Reputation on the Intention in Choosing Private University in Indonesia

“…Many factors drive university selection behavior. Some of them are promotion (Kango et al,2021), the unique capabilities of higher education (Foster & Johansyah, 2021), and brand image (Nugroho & Nursito, 2019;Sitanggang et al, 2021). The quality of service is one of the significant factors affecting the brand image of a university (Panda et al, 2019).…”