“…Image Risk : Country image refers to “an overall, diversified impression that people have of a particular country,” containing elements of culture, traditions, history, economy, politics, and technology ( Zhang, Wu, Morrison, Tseng, & Chen, 2018 , p. 906). This image is an established determinant of destination choice and evaluation ( Keating & Kriz, 2008 ; Zhang, Xu, Leung, & Cai, 2016 ), which is often fueled by media coverage and graphic imagery ( Kozak et al, 2007 ; Mason, Grabowski, & Du, 2005 ; Schroeder & Pennington-Gray, 2014 ).…”