The Practice and Effects of Corporate Media Relations in Chennai: Beyond Just Denials and Evolving?

Varghese, Neema; Rahman, Nik Adzrieman Abdul

doi:10.1016/j.sbspro.2014.10.291

Cited by 3 publications

(2 citation statements)

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“…Informan AA yang menjabat sebagai CEO menjelaskan, media sosial yang digunakan merupakan sarana interaksi dalam menjalankan bisnis otomotif perusahaan agar tetap berjalan dengan baik dan memberi dampak positif bagi perusahaan pada implementasi bisnisnya (Wawancara, 15 Februari 2022). Ini sesuai dengan temuan penelitian Weaver et al, (2018); Varghese et al, (2014), media sosial merupakan salah satu contoh penggunaan fitur internet dalam interaksi sosial yang dapat memberikan dampak positif bagi penggunanya.…”

Section: Kebijakan Pimpinan Pt Xyunclassified

Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19

Mahrani

Prisanto

2022

Warta Ikat. Sarj. Komun. Indones.

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Tujuan dari penelitian ini untuk untukmemahami dan mendeskripsikan pratik transformasi komunikasi Public Relations dalam membangun keterlibatan karyawan di PT XY. Konsep yang digunakan adalah komunikasi internal, terdiri dari komunikasi vertikal, komunikasi horizontal, dan komunikasi diagonal yang memainkan peran penting dalam membangun keterlibatan karyawan selama masa Pandemi Covid 19. Melalui penelitian dengan paradigma interpretif ini menggunakan metode kualitatif dengan desain studi kasus untuk memahami praktik komunikasi yang dikedepankan perusahaan agar operasionalnya tetap berfungsi di masa pandemi Covid-19. Penggalian data diperoleh melalui wawancara mendalam, observasi, dokumentasi, kepustakaan, dan penelusuran melalui internet guna memperoleh data yang relevan. Analisis data dilakukan melalui tahap reduksi, display, dan verifikasi atau kesimpulan. Hasil penelitian menunjukkan, PT XY melalui komunikasi internal dengan program Employee Engagement Communication Clinic berupaya mengatasi krisis untuk memastikan PT. XY melakukan usaha terbaik dalam membangun keterlibatan karyawan di masa pandemic Covid-19.

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Section: Kebijakan Pimpinan Pt Xyunclassified

Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19

Mahrani

Prisanto

2022

Warta Ikat. Sarj. Komun. Indones.

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“…Kerja sama dengan media-media sosial juga dapat mendongkrak brandawareness suatu perusahaan, dimana melalui kerja sama tersebut, perusahaan dapat menjadi lebih dikenal, contohnya melalui endorsement. Endorsement tersebut juga mempengaruhi dan dipengaruhi oleh brand, pelayanan, dan kredibilitas kedua belah pihak (Varghese & Rahman, 2014).…”

Section: Hasil Penelitian Dan Pembahasan Media Sosial: Peluang Baru Punclassified

Analisis Pemanfaatan New Media Melalui Jaringan Media Sosial

Khairil

2018

NCCI

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Technology is growing rapidly. With the launch of Web 2.0, more and more social media are emerged and the exposure of technologyisgettinghigher. Social media users, as part of Web 2.0 and new media, are also increasing rapidly. The large number of social media users is used by companies as a new opportunity to advertise and market its products. Social media, and Web 2.0 in general, in addition to having positive aspects such as the ease of features, the tight flow of information and the ease ofcontent distribution, also has the danger and negative aspects such as cyber-bullying, identity fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware, etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing also makes communicators can design messages with certain visual symbols to send a message to the communicant, which in this case is the user. Keywords: Mass Media, Visual Communication, MarketingandAdvertising

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Research Strategies and Media Relations in Public Relations Practices

Kriyantono¹

2019

KOMUNIKATIF

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This study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of research and media relations is increasingly demanding high attention. The researcher formulated the assumption that public and private PR have conducted research as the basis of their activities and media relations has been carried out on the principle of information disclosure. This study uses a qualitative method by conducting interviews with 32 public relations practitioners in East Java, and comes from universities, state-owned enterprises, and private companies. The results of this research are in the form of a proposition that practitioners have not given the focus of conducting research related to the quality of media relations, public relations universities have a tendency to make mass media as the main target while practitioners from private companies or state-owned enterprises tend to place leaders as the main public, and public relations practitioners tend to aim at reducing negative coverage as a media relations strategy rather than building long-term relationships. This research has contributed to the study of public relations in the Indonesian context related to the quality of research and media relations conducted by public relations practitioners.

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The Practice and Effects of Corporate Media Relations in Chennai: Beyond Just Denials and Evolving?

Cited by 3 publications

References 0 publications

Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19

Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19

Analisis Pemanfaatan New Media Melalui Jaringan Media Sosial

Research Strategies and Media Relations in Public Relations Practices

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