This paper presents the growing role of the digital economy in the management of enterprises and organizations of the agro-industrial complex, and the development of rural areas in terms of innovative agricultural development. The issues of the information infrastructure and security, are revealed, the formation of digital media, reduction of technical risks in the industrial sector, the issue of the competitiveness of agribusiness and food security of the Russian Federation, are revealed. The priority directions of modern agricultural policies are presented: management of enterprises and organizations of the agro-industrial complex and the development of rural territories in terms of innovative agricultural development based on the digital economy. Proposed for the implementation of the services of the and analysis in agribusiness management based on digital technologies. The following measures and mechanisms were proposed for the implementation of this project: staffing for IT-skills on the basis of business-administrative partnership, technical support, creation of competence centers and information and consultative support of services, introduction of management accounting and analysis in the management of agribusiness based on digital technologies. The key areas of the digitalization of agro-business are shown in this paper.